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  1. Forward Guidance
  2. Institutional Demand for Crypto is Accelerating | Matt Hougan
Institutional Demand for Crypto is Accelerating | Matt Hougan

Institutional Demand for Crypto is Accelerating | Matt Hougan

Forward Guidance · Oct 22, 2025

Institutional crypto demand is surging. Expect accelerating ETF flows, a wave of new products, and rising TradFi allocations beyond the old 1%.

Crypto ETFs Function as a 'Layer 2' by Offloading Investment Activity

Crypto ETFs serve as an off-chain layer for investment transactions, separating speculative trading from on-chain utility. This reduces network congestion and allows the base layer protocol to focus on real-world applications, which is a net positive for its long-term health.

Institutional Demand for Crypto is Accelerating | Matt Hougan thumbnail

Institutional Demand for Crypto is Accelerating | Matt Hougan

Forward Guidance·4 months ago

Morgan Stanley Signals Institutional Crypto Allocations Are Quadrupling from 1% to 4%

The acceptable crypto allocation for institutional investors has significantly increased, moving from a previously standard 1% to as high as 4%. This shift is driven by a fundamental change in perception: the binary 'go-to-zero' risk of crypto is no longer a primary concern for major allocators.

Institutional Demand for Crypto is Accelerating | Matt Hougan thumbnail

Institutional Demand for Crypto is Accelerating | Matt Hougan

Forward Guidance·4 months ago

Traditional Market Adoption of Perps Creates Structural Demand for Stablecoin Settlement

The 24/7 nature of perpetual futures (“perps”) is attractive to traditional markets for assets like the S&P 500. This shift requires 24/7 settlement infrastructure, making stablecoins essential collateral and creating a massive, non-speculative demand driver for them.

Institutional Demand for Crypto is Accelerating | Matt Hougan thumbnail

Institutional Demand for Crypto is Accelerating | Matt Hougan

Forward Guidance·4 months ago

SEC Rule Change Will Unleash a 400% Surge in Crypto ETF Launches

The SEC's shift to "generic listing standards" for crypto ETFs removes the bespoke, lengthy approval process for each fund. This mirrors a historical rule change in traditional finance that led to a 4X increase in ETF launches, signaling an imminent explosion of diverse crypto products.

Institutional Demand for Crypto is Accelerating | Matt Hougan thumbnail

Institutional Demand for Crypto is Accelerating | Matt Hougan

Forward Guidance·4 months ago

Crypto Index ETFs Will Create a 'Magnificent Seven' Effect for Top Coins

TradFi investors, who often lack specific crypto knowledge, will favor broad index-based ETFs. This will channel passive capital disproportionately into the largest market-cap assets, creating a reflexive loop that concentrates value at the top, much like the 'Magnificent Seven' phenomenon in US equities.

Institutional Demand for Crypto is Accelerating | Matt Hougan thumbnail

Institutional Demand for Crypto is Accelerating | Matt Hougan

Forward Guidance·4 months ago

Crypto ETF Inflows Will Likely Accelerate in Year Two, Following a Classic Pattern

Contrary to a front-loaded boom, traditional ETF launches show that year-two inflows typically surpass year one. This is because large institutions require long due diligence periods before investing and early buyers tend to add to their positions over time, a pattern crypto ETFs are expected to follow.

Institutional Demand for Crypto is Accelerating | Matt Hougan thumbnail

Institutional Demand for Crypto is Accelerating | Matt Hougan

Forward Guidance·4 months ago

Altcoin ETFs May Cause Outsized Price Moves Due to Mindshare-Market Cap Gap

Assets like Solana occupy a much larger space in investor consciousness and media coverage than their market caps suggest. This means even small inflows into a potential Solana ETF could have a disproportionately large and positive impact on its price compared to assets like Bitcoin or Ethereum.

Institutional Demand for Crypto is Accelerating | Matt Hougan thumbnail

Institutional Demand for Crypto is Accelerating | Matt Hougan

Forward Guidance·4 months ago