The rise of Chinese AI models like DeepSeek and Kimmy in 2025 was driven by the startup and developer communities, not large enterprises. This bottom-up adoption pattern is reshaping the open-source landscape, creating a new competitive dynamic where nimble startups are leveraging these models long before they are vetted by corporate buyers.

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Unlike previous tech waves that trickled down from large institutions, AI adoption is inverted. Individuals are the fastest adopters, followed by small businesses, with large corporations and governments lagging. This reverses the traditional power dynamic of technology access and creates new market opportunities.

Unlike previous top-down technology waves (e.g., mainframes), AI is being adopted bottom-up. Individuals and small businesses are the first adopters, while large companies and governments lag due to bureaucracy. This gives a massive speed advantage to smaller, more agile players.

Joe Tsai reframes the US-China 'AI race' as a marathon won by adoption speed, not model size. He notes China’s focus on open source and smaller, specialized models (e.g., for mobile devices) is designed for faster proliferation and practical application. The goal is to diffuse technology throughout the economy quickly, rather than simply building the single most powerful model.

The emergence of high-quality open-source models from China drastically shortens the innovation window of closed-source leaders. This competition is healthy for startups, providing them with a broader array of cheaper, powerful models to build on and preventing a single company from becoming a chokepoint.

Counterintuitively, China leads in open-source AI models as a deliberate strategy. This approach allows them to attract global developer talent to accelerate their progress. It also serves to commoditize software, which complements their national strength in hardware manufacturing, a classic competitive tactic.

The initial fear around DeepSeq was about China surpassing US AI capabilities. The lasting, more subtle impact is that it broke a psychological barrier, making it commonplace for American developers and companies to adopt and build upon powerful open-source models originating from China.

A common misconception is that Chinese AI is fully open-source. The reality is they are often "open-weight," meaning training parameters (weights) are shared, but the underlying code and proprietary datasets are not. This provides a competitive advantage by enabling adoption while maintaining some control.

Z.AI and other Chinese labs recognize Western enterprises won't use their APIs due to trust and data concerns. By open-sourcing models, they bypass this barrier to gain developer adoption, global mindshare, and brand credibility, viewing it as a pragmatic go-to-market tactic rather than an ideological stance.

While the U.S. leads in closed, proprietary AI models like OpenAI's, Chinese companies now dominate the leaderboards for open-source models. Because they are cheaper and easier to deploy, these Chinese models are seeing rapid global uptake, challenging the U.S.'s perceived lead in AI through wider diffusion and application.

To escape platform risk and high API costs, startups are building their own AI models. The strategy involves taking powerful, state-subsidized open-source models from China and fine-tuning them for specific use cases, creating a competitive alternative to relying on APIs from OpenAI or Anthropic.

Startups, Not Enterprises, Drove the Rapid US Adoption of Chinese Open-Weight AI Models | RiffOn