The tangible nature of hardware, like an iPhone or an NVIDIA GPU, makes it easier for a charismatic leader to demonstrate and generate excitement. AI software, being abstract and like a "blank box," poses a much harder marketing challenge that currently lacks a Steve Jobs-like figure.
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Jensen Huang argues the "AI bubble" framing is too narrow. The real trend is a permanent shift from general-purpose to accelerated computing, driven by the end of Moore's Law. This shift powers not just chatbots, but multi-billion dollar AI applications in automotive, digital biology, and financial services.
Jensen Huang's core strategy is to be a market creator, not a competitor. He actively avoids "red ocean" battles for existing market share, focusing instead on developing entirely new technologies and applications, like parallel processing for gaming and then AI, which established entirely new industries.
Cramer's conviction in NVIDIA wasn't from a balance sheet. His "edge" came from privileged access at NVIDIA HQ, where CEO Jensen Huang personally demonstrated generative AI capabilities—like creating Cezanne-style paintings and AI clones—years before the technology became mainstream. This firsthand experience provided a unique informational advantage.
The AI industry is failing at public perception because it lacks a figure like Steve Jobs who can communicate an earnest, optimistic vision. Current leaders often provoke negative reactions, leaving a narrative void filled with fear about job loss and misuse, rather than excitement about AI's potential to empower humanity.
Despite powering the AI revolution, Jensen Huang's strategy of selling GPUs to everyone, rather than hoarding them to build a dominant AGI model himself, suggests he doesn't believe in a winner-take-all AGI future. True believers would keep the key resource for themselves.
If NVIDIA's CEO truly believed AGI was imminent, the most rational action would be to hoard his company's chips to build it himself. His current strategy of selling this critical resource to all players is the strongest evidence that he does not believe in a near-term superintelligence breakthrough.
NVIDIA's polite PR statement regarding Google's competing TPU chips contrasts sharply with the aggressive marketing of modern tech leaders. This 'old school' approach is seen as a weakness, suggesting their marketing 'war muscle' has atrophied from years of unchallenged dominance.
AI leaders' messaging about world-ending risks, while effective for fundraising, creates public fear. To gain mainstream acceptance, the industry needs a Steve Jobs-like figure to shift the narrative from AI as an autonomous, job-killing force to AI as a tool that empowers human potential.
When asked about AI's potential dangers, NVIDIA's CEO consistently reacts with aggressive dismissal. This disproportionate emotional response suggests not just strategic evasion but a deep, personal fear or discomfort with the technology's implications, a stark contrast to his otherwise humble public persona.
Beyond selling chips, NVIDIA strategically directs the industry's focus. By providing tools, open-source models, and setting the narrative around areas like LLMs and now "physical AI" (robotics, autonomous vehicles), it essentially chooses which technology sectors will receive massive investment and development attention.
