The best way to learn new AI tools is to apply them to a personal, tangible problem you're passionate about, like automating your house. This creates intrinsic motivation and a practical testbed for learning skills like fine-tuning models and working with APIs, turning learning into a project with a real-world outcome.

For experienced leaders new to AI, building a custom GPT is an ideal starting point. A simple but high-value project is to feed a conference schedule into a GPT, allowing users to ask "Which sessions should I attend if I'm a senior PM?" This teaches core AI concepts without requiring coding.

Sending a resume is now an outdated and ineffective way to get noticed by AI startups. The proven strategy is to demonstrate high agency by building a relevant prototype or feature improvement and emailing it directly to the founders. This approach has led to key hires at companies like Suno and Micro One.

Formal AI competency frameworks are still emerging. In their place, innovative companies are assessing employee AI skills with concrete, activity-based targets like "build three custom GPTs for your role" or completing specific certifications, directly linking these achievements to performance reviews.

Theoretical knowledge is now just a prerequisite, not the key to getting hired in AI. Companies demand candidates who can demonstrate practical, day-one skills in building, deploying, and maintaining real, scalable AI systems. The ability to build is the new currency.

For PMs struggling to get AI experience at their current job, building a ChatGPT app serves as a powerful portfolio project. The end-to-end process—from prompting an idea to running evals—simulates the full AI product development lifecycle, demonstrating valuable, hands-on skills to potential employers.

To build an AI-native team, shift the hiring process from reviewing resumes to evaluating portfolios of work. Ask candidates to demonstrate what they've built with AI, their favorite prompt techniques, and apps they wish they could create. This reveals practical skill over credentialism.

Employers now value practical skills over academic scores. In response, students are creating "parallel curriculums" through hackathons, certifications, and open-source contributions. A demonstrable portfolio of what they've built is now more critical than their GPA for getting hired.

Since AI assistants make it easy for candidates to complete take-home coding exercises, simply evaluating the final product is no longer an effective screening method. The new best practice is to require candidates to build with AI and then explain their thought process, revealing their true engineering and problem-solving skills.