In many cultures, women may have bank accounts but lack real control, with husbands managing the finances. This impacts payment choices (preferring cash) and refund processes. Products must be designed for these realities, not just the technical availability of digital payments.
Related Insights
Professional success and financial literacy, as seen in the case of lawyer Patti Asai, do not grant immunity from financial abuse. Societal pressure on women to secure a male partner can override their professional judgment, leading them to accept controlling behaviors they would otherwise reject.
Making high-stakes products (finance, health) easy and engaging risks encouraging overuse or uninformed decisions. The solution isn't restricting access but embedding education into the user journey to empower informed choices without being paternalistic.
Banks possess more intimate customer data than tech giants like Google and Facebook, yet their product offerings are generic and irrelevant. This failure to leverage their data for a personalized experience is a core reason banking feels broken and lags far behind the customer-centricity of Big Tech.
Unlike private sector products that target specific demographics, government digital services must cater to an extremely diverse user base, including people with low income, no permanent address, and vast age differences. This necessitates a rigorous, non-assumptive approach to user research and accessibility from the outset.
Unlike other tech verticals, fintech platforms cannot claim neutrality and abdicate responsibility for risk. Providing robust consumer protections, like the chargeback process for credit cards, is essential for building the user trust required for mass adoption. Without that trust, there is no incentive for consumers to use the product.
SeaMoney wasn't a planned business pillar. It was born out of necessity to solve payment challenges for its own gaming and e-commerce platforms in underbanked markets. This internal tool, which started with manual cash card distribution, evolved into a massive digital lending business.
While convenient, the decline of physical cash risks locking the economy into tech platforms and creating barriers for the unbanked. Cash represents an open, uncontrolled system whose loss has significant societal and class-based downsides, concentrating power in the hands of platform owners.
When building a product to solve a partner's problem, be wary of their feedback. They may hold the product to an impossibly high standard or fall into a user segment that would never pay, making them a poor proxy for the broader market. Their critique is valuable but can be emotionally taxing and misleading.
The concept of a fully automated financial agent appeals to tech-savvy power users but overlooks a critical barrier for mass adoption: trust. The average person is uncomfortable with an algorithm moving their money without explicit instruction, making this a product built for creators, not the actual market.
People's relationship with money is deeply personal, shaped by everything from childhood memories to cultural background. When discussing finance, two people may be using the same words but speaking different 'languages.' Recognizing that a dollar sign can evoke freedom for one person and anxiety for another is key to effective communication.
