Actively coach the algorithm by following top creators in your niche, engaging with their viral content, and marking irrelevant videos as "not interested." Within minutes, your feed will transform into a curated stream of high-performing content ideas to model for your own channel.

A powerful workflow for AI content creation involves a three-tool stack. Use Perplexity as a research agent to understand your audience, feed its output into Claude to act as a content strategist and prompt writer, and then use Sora 2 to produce the final video.

The largest advertisers on platforms like Meta launch over 10,000 new creatives a year, equating to more than 40 per workday. This massive scale of experimentation is manually impossible for most companies, creating a clear market need for AI platforms that automate and scale video production.

Instead of traditional marketing, Higgsfield's go-to-market strategy focused on creators who teach others how to use AI tools. By positioning their product as the best tool for specific use cases these creators teach (like product placement), they generated powerful, organic distribution and initial customer acquisition.

Creator marketing's impact extends beyond direct platform metrics. A viral video builds 'mental real estate' and top-of-funnel awareness, leading to a measurable spike in branded search queries on platforms like Google and even e-commerce marketplaces like Amazon. This creates a powerful, albeit hard-to-quantify, discovery flywheel.

Don't just hire one creator; hire five to ten. With ten creators posting daily, you get ten 'at-bats' for a viral hit each day. When one video succeeds, that format becomes a template for the other nine creators, creating a rapid, compounding learning effect that systematically improves content performance across the board.

Top creators like Mr. Beast relentlessly A/B test thumbnails and video intros to maximize views. AI video platforms now bring this data-driven experimentation to SMBs, allowing them to rapidly test variations of spokespeople, demographics, and creative elements to optimize ad performance.

For marketing, resist the allure of all-in-one AI platforms. The best results currently come from a specialized stack of hyper-focused tools, each excelling at a single task like image generation or presentation creation. Combine their outputs for superior quality.

Sophisticated AI video tools like Creatify analyze vast public databases of successful ads to identify common narrative patterns. This distilled "template" of a good story arc is then used as an underlying conceptual framework to structure new content, increasing its probability of success.