Proficiency with AI video generators is a strategic business advantage, not just a content skill. Like early mastery of YouTube or Instagram, it creates a defensible distribution channel by allowing individuals and startups to own audience attention, which is an unfair advantage in the market.
A powerful workflow for AI content creation involves a three-tool stack. Use Perplexity as a research agent to understand your audience, feed its output into Claude to act as a content strategist and prompt writer, and then use Sora 2 to produce the final video.
Instead of manually writing prompts for a video AI like Sora 2, delegate the task to a language model like Claude. Instruct it to first research Sora's specific capabilities and then generate prompts that are explicitly optimized for that platform's strengths, leading to higher-quality, more effective outputs.
Before brainstorming, use a research-focused AI like Perplexity to analyze your audience's core psychological drivers. Prompt it to identify their motivations and the content frameworks that trigger engagement. This provides a data-driven foundation for creative ideation, ensuring concepts are built on what truly resonates.
To refine AI-generated ideas, create a quality control loop. After generating concepts with Claude, prompt it again to evaluate and score each idea against specific engagement criteria like hook strength, emotional triggers, and algorithm fit. This helps you surgically select the concepts with the highest likelihood of success.