Don't adopt a contrarian stance just for attention. A true point of view serves as a beacon for your target audience. It shows them you understand their struggles and are there to protect them, building trust and coherence across all your marketing efforts.

To disarm a condescending narcissist, appeal to their obsession with public perception. Ask how they think a third party (like a jury or their peers) would view their unreasonable stance. This forces them to confront their image, often causing them to soften their opinion to seem more palatable.

When facing a viewpoint you find incorrect, the instinct is to correct the facts. A better approach is to first validate the person's emotion ("It makes sense you feel X about Y"). This makes them feel heard and safe, preventing defensiveness before you present your own perspective.

To genuinely change minds, avoid demonizing the opposition. First, present your case calmly and plainly. Second, support it with hard evidence (“show the receipts”). Third, build trust and an emotional connection by demonstrating that you are arguing honorably, not just rooting for your own 'team'.

In a group setting, the goal of debating a DEI skeptic isn't to change their mind, which is often impossible. Instead, the dialogue serves to educate and persuade the undecided onlookers who are listening. The real audience is the 'movable middle,' not the vocal opponent.

The goal of thought leadership isn't just to be right. It's equally valuable to act as a 'foil,' presenting a clear viewpoint that helps others gain clarity on their own beliefs, even if—or especially if—they disagree with you. This solidifies their thinking and makes your content impactful.

Engaging in online arguments is fruitless because from a distance, neutral observers can't tell who the rational person is and who the fool is. The best strategy for dealing with personal attacks and criticism online is to refuse to engage, letting the critic's opinion stand without fueling it.

To achieve intellectual integrity and avoid echo chambers, don't just listen to opposing views—actively try to prove them right. By forcing yourself to identify the valid points in a dissenter's argument, you challenge your own assumptions and arrive at a more robust conclusion.

Instead of personally challenging a guest, read a critical quote about them from another source. This reframes you as a neutral moderator giving them a chance to respond, rather than an attacker. The guest has likely already prepared an answer for known criticisms.