A common mistake for emerging managers is pitching LPs solely on the potential for huge returns. Institutional LPs are often more concerned with how a fund's specific strategy, size, and focus align with their overall portfolio construction. Demonstrating a clear, disciplined strategy is more compelling than promising an 8x return.

Don't chase every deal. Like a spearfisherman, anchor in a strategic area and wait patiently for the 'big fish'—a once-in-a-decade opportunity—then act decisively. This requires years of preparation and the discipline to let smaller opportunities pass by, focusing only on transformative deals.

Many LPs focus solely on backing the 'best people.' However, a manager's chosen strategy and market (the 'neighborhood') is a more critical determinant of success. A brilliant manager playing a difficult game may underperform a good manager in a structurally advantaged area.

The best private equity talent often leaves large firms encumbered by non-competes, forcing them to operate as independent, deal-by-deal sponsors. LPs who engage at this stage gain access to proven investors years before they have a marketable track record.

Centerbridge initially sought investors equally skilled in PE and credit, a "switch hitter" model they found unrealistic. They evolved to a "majors and minors" approach, allowing professionals to specialize in one area while gaining significant experience in the other. This fosters deep expertise without sacrificing the firm's integrated strategy.

To win highly sought-after deals, growth investors must build relationships years in advance. This involves providing tangible help with hiring, customer introductions, and strategic advice, effectively acting as an investor long before deploying capital.

Jumping to enterprise sales too early is a common founder mistake. Start in the mid-market where accounts have fewer demands. This allows you to perfect the product, build referenceable customers, and learn what's truly needed to win larger, more complex deals later on.

True diversification doesn't come from being a generalist, but from achieving undeniable mastery in one specific domain. This deep expertise becomes your leverage—your "in"—to access rooms, build credibility, and then expand horizontally into other ventures like production, investing, and brand partnerships.

The era of generating returns through leverage and multiple expansion is over. Future success in PE will come from driving revenue growth, entering at lower multiples, and adding operational expertise, particularly in the fragmented middle market where these opportunities are more prevalent.