Event marketers should expect a "hockey stick" curve in registrations. Cvent saw nearly a thousand people register in the last six weeks for one event. This reflects a modern behavior where attendees commit mentally but delay the actual registration process until much closer to the date, so it's not necessarily a sign of a failing campaign.

The old rule of keeping landing pages short and focused on a single call-to-action is outdated. For some campaigns, the primary goal is to educate the visitor. In these cases, longer-form content can be more effective, with conversion being a secondary goal.

For seasonal offers like a gardening course, create a marketing "runway" that begins when customers are in their planning phase. This allows you to build an audience and nurture leads with relevant freebies (e.g., a garden planning guide) before the peak season's real urgency kicks in.

Instead of focusing solely on conversion rates, measure 'engagement quality'—metrics that signal user confidence, like dwell time, scroll depth, and journey progression. The philosophy is that if you successfully help users understand the content and feel confident, conversions will naturally follow as a positive side effect.

A month with 25% fewer views can generate a record number of leads if the content is highly targeted to the right audience. This proves that viewer quality and intent are far more valuable for lead generation than raw view count, a common vanity metric.

Audience attention and attendance drop sharply after 60 minutes. To maximize sales, start the pitch at 45 minutes and deliver the price and purchase link before the hour mark, when many attendees will inevitably leave for other commitments.

After consistently providing value, a direct, transparent 'ask' is highly effective. Instead of burying calls-to-action, create a short, standalone piece of content (e.g., a 3-minute podcast) explicitly asking your community to download your app or buy your product. This 'right hook' will convert exceptionally well because you've earned the audience's trust.

Before the Q&A, prompt on-the-fence prospects with three questions: Will this get me closer to my goals? Does this increase my chance of success? Can I figure out the investment? This shifts the energy, encourages self-persuasion, and provides a clear call to action.

A low-cost, multi-day paid bootcamp pre-qualifies leads by securing a small financial commitment. This strategy attracted more engaged prospects and resulted in a 23% conversion rate to the main high-ticket course, far surpassing typical 7-10% webinar metrics.