The AI inference process involves two distinct phases: "prefill" (reading the prompt, which is compute-bound) and "decode" (writing the response, which is memory-bound). NVIDIA GPUs excel at prefill, while companies like Grok optimize for decode. The Grok-NVIDIA deal signals a future of specialized, complementary hardware rather than one-size-fits-all chips.

While purpose-built chips (ASICs) like Google's TPU are efficient, the AI industry is still in an early, experimental phase. GPUs offer the programmability and flexibility needed to develop new algorithms, as ASICs risk being hard-coded for models that quickly become obsolete.

Nvidia dominates AI because its GPU architecture was perfect for the new, highly parallel workload of AI training. Market leadership isn't just about having the best chip, but about having the right architecture at the moment a new dominant computing task emerges.

The computational power for modern AI wasn't developed for AI research. Massive consumer demand for high-end gaming GPUs created the powerful, parallel processing hardware that researchers later realized was perfect for training neural networks, effectively subsidizing the AI boom.

The key metric for AI chips (GPUs/TPUs) is achieving a high percentage of theoretical peak performance (e.g., 70-80%). This concept, known as "mechanical sympathy," is largely absent in the CPU world, where software performance is so inefficient that measuring against peak is considered nonsensical.

The 2012 AlexNet breakthrough didn't use supercomputers but two consumer-grade Nvidia GeForce gaming GPUs. This "Big Bang" moment proved the value of parallel processing on GPUs for AI, pivoting Nvidia from a PC gaming company to the world's most valuable AI chipmaker, showing how massive industries can emerge from niche applications.

The intense power demands of AI inference will push data centers to adopt the "heterogeneous compute" model from mobile phones. Instead of a single GPU architecture, data centers will use disaggregated, specialized chips for different tasks to maximize power efficiency, creating a post-GPU era.

GPUs were designed for graphics, not AI. It was a "twist of fate" that their massively parallel architecture suited AI workloads. Chips designed from scratch for AI would be much more efficient, opening the door for new startups to build better, more specialized hardware and challenge incumbents.

Instead of using high-level compilers like Triton, elite programmers design algorithms based on specific hardware properties (e.g., AMD's MI300X). This bottom-up approach ensures the code fully exploits the hardware's strengths, a level of control often lost through abstractions like Triton.