Roy Ratneville vehemently opposes corporate DEI initiatives because they mirror the "standardization" policies in 1970s Sri Lanka. These policies used quotas to favor the majority Sinhalese over minority Tamils in university admissions, a system he views as discriminatory. This personal history frames his rejection of modern race-based preferences.

Related Insights

Pinterest's CEO reframes the DEI debate by stating it is not in conflict with meritocracy, but a requirement for it. A system that isn't inclusive inherently limits its talent pool, making it less meritorious. By focusing on inclusion, Pinterest gained an "unfair share of great talent" and outperformed competitors.

A former job developer reveals that meatpacking recruiters would explicitly request workers of specific nationalities, such as Burmese refugees. This was based on a belief that they were more docile and harder working than others, creating a discriminatory hiring pipeline that treats people as commodities.

The belief that simply 'hiring the best person' ensures fairness is flawed because human bias is unavoidable. A true merit-based system requires actively engineering bias out of processes through structured interviews, clear job descriptions, and intentionally sourcing from diverse talent pools.

While President Biden's AI executive order explicitly pushed for DEI, states like Colorado are achieving the same goal using subtler language. By prohibiting 'algorithmic discrimination' and 'disparate impact,' they effectively force AI companies to build DEI-centric bias layers into their models.

DEI initiatives face resistance when historically privileged groups don't understand the systemic barriers ('the fence') others face. Proactively explaining why some need more support ('rocks') is crucial to show it's about fairness, not preferential treatment, ultimately benefiting everyone when the fence is removed.

Relying on moral imperatives alone often fails to change entrenched hiring behaviors. Quotas, while controversial, act as a necessary catalyst by mandating different actions. This forces organizations to break the cycle of inertia and groupthink that perpetuates homogenous leadership.

Most elite universities measure quality by their low acceptance rates. ASU's President Michael Crow flipped this model, defining success by the number of students they include and support, arguing that exclusivity is an outdated, elitist metric that ill-serves a democracy.

There is a significant hypocrisy in elite university admissions. While affirmative action for historically disadvantaged groups is highly controversial, these same institutions give equal or larger admissions breaks to athletes in niche, wealthy sports like fencing and rowing, a practice that receives far less public scrutiny.

By adding resilience as a core hiring criterion, Pinterest naturally attracts diverse candidates from non-traditional backgrounds who have overcome adversity. This focus shifts hiring away from traditional signals of success, increasing diversity and bringing in employees who are better equipped for business challenges.

When leaders resist DEI on moral grounds, reframe it as a business necessity. Connect a diverse workforce to understanding and capturing untapped, diverse customer markets. This shifts the conversation from a perceived cost (subtraction) to a clear business gain (expansion).