DEI initiatives face resistance when historically privileged groups don't understand the systemic barriers ('the fence') others face. Proactively explaining why some need more support ('rocks') is crucial to show it's about fairness, not preferential treatment, ultimately benefiting everyone when the fence is removed.

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Women and people of color often believe they need another certification to be qualified, while men confidently pursue roles with fewer prerequisites. This highlights a systemic confidence and perception gap, not a competence gap, where women over-prepare to compensate for perceived shortcomings.

Pinterest's CEO reframes the DEI debate by stating it is not in conflict with meritocracy, but a requirement for it. A system that isn't inclusive inherently limits its talent pool, making it less meritorious. By focusing on inclusion, Pinterest gained an "unfair share of great talent" and outperformed competitors.

Founder Haley Pavoni advises young female founders to accept they face a harder path. Instead of letting this breed resentment, she suggests reframing it as a challenge to conquer. This mental shift turns systemic disadvantages into a source of personal motivation and resilience.

The belief that simply 'hiring the best person' ensures fairness is flawed because human bias is unavoidable. A true merit-based system requires actively engineering bias out of processes through structured interviews, clear job descriptions, and intentionally sourcing from diverse talent pools.

The need to hide personal circumstances ('covering') is not exclusive to underrepresented groups. White men may cover being a single dad or having a special needs child. Highlighting this universal experience helps frame psychological safety as a benefit for everyone, not just a minority issue.

Relying on moral imperatives alone often fails to change entrenched hiring behaviors. Quotas, while controversial, act as a necessary catalyst by mandating different actions. This forces organizations to break the cycle of inertia and groupthink that perpetuates homogenous leadership.

In a group setting, the goal of debating a DEI skeptic isn't to change their mind, which is often impossible. Instead, the dialogue serves to educate and persuade the undecided onlookers who are listening. The real audience is the 'movable middle,' not the vocal opponent.

When people don't understand your point, it's often a sign that you are not meeting them where they are. Instead of pushing forward impatiently, you must go back to their starting point, re-establish shared assumptions, or reframe the message from their perspective.

This popular DEI phrase is a "fair-weather" inclusion policy that ignores structural inequities. It asks marginalized workers to be vulnerable in environments that are often unsafe, shifting the burden of "authenticity" onto those most at risk of being harmed by it.

When leaders resist DEI on moral grounds, reframe it as a business necessity. Connect a diverse workforce to understanding and capturing untapped, diverse customer markets. This shifts the conversation from a perceived cost (subtraction) to a clear business gain (expansion).