The intense consumer demand for Apple's CarPlay is the focal point for a larger platform war. By ceding the dashboard interface to Apple, automakers risk losing control over user experience, data, and future in-car revenue streams—a critical mistake other industries have made when confronted by big tech.
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Businesses become critically dependent on platforms for even a small fraction of their revenue (e.g., 20%). This 'monopsony power' creates a stronger lock-in than user network effects, as losing that customer base can bankrupt the business.
Rivian's decision to forgo CarPlay is a long-term strategic bet on AI. The company believes that to deliver advanced, integrated AI features, it must control the entire digital experience, connecting vehicle state, driver history, and various apps—a task it argues is impossible when ceding control to an overlay like CarPlay.
Ford's CEO sees a future where Apple's CarPlay Ultra may seek to control core vehicle functions. He argues the onus is on Apple to decide how deep its integration goes. If Apple demands full control, it could force Ford to prioritize its own system built on Android Automotive.
The future of autonomous vehicles (AVs) will be defined by their interior configuration, creating distinct "apps" for different social contexts. A vehicle like Zoox with face-to-face seating becomes a space for meetings or family time, suggesting the AV market will segment based on the desired in-car experience.
GM's Chief Product Officer frames the controversial decision to ditch Apple CarPlay as a 'Jobsian' move, akin to removing the disk drive. The company believes its integrated, native infotainment system represents the next, superior technology 'S-curve' that will ultimately provide a better user experience by leveraging the car's unique hardware and capabilities.
Laws intended for copyright, like the DMCA's anti-circumvention clause, are weaponized by platforms. They make it a felony to create software that modifies an app's behavior (e.g., an ad-blocker), preventing competition and user choice.
Consumer innovation arrives in predictable waves after major technological shifts. The browser created Amazon and eBay; mobile created Uber and Instagram. The current AI platform shift is creating the same conditions for a new, massive wave of consumer technology companies.
By mandating its own WebKit engine and banning more capable alternatives on iOS, Apple prevents web applications from competing effectively with native apps, pushing developers toward its lucrative App Store ecosystem.
OpenAI's platform strategy, which centralizes app distribution through ChatGPT, mirrors Apple's iOS model. This creates a 'walled garden' that could follow Cory Doctorow's 'inshittification' pattern: initially benefiting users, then locking them in, and finally exploiting them once they cannot easily leave the ecosystem.
By licensing Google's Gemini for Siri, Apple is strategically avoiding the capital-intensive foundation model war. This allows them to focus resources on their core strength: silicon and on-device AI. The long-term vision is a future where Apple dominates the "edge," interoperating with cloud AIs.