Ford's CEO sees a future where Apple's CarPlay Ultra may seek to control core vehicle functions. He argues the onus is on Apple to decide how deep its integration goes. If Apple demands full control, it could force Ford to prioritize its own system built on Android Automotive.
To compete with Chinese EV maker BYD, CEO Jim Farley concluded his existing team and processes were inadequate. He formed an independent group with new talent, separate IT systems, and a different philosophy to radically simplify vehicle design and manufacturing.
Counterintuitively, U.S. and global auto firms need to collaborate with Chinese suppliers to reduce strategic dependency. The model involves onshoring Chinese hardware and manufacturing expertise while maintaining national control over sensitive AI software and networks, creating a strategic "co-opetition."
Apple isn't trying to build the next frontier AI model. Instead, their strategy is to become the primary distribution channel by compressing and running competitors' state-of-the-art models directly on devices. This play leverages their hardware ecosystem to offer superior privacy and performance.
The future of autonomous vehicles (AVs) will be defined by their interior configuration, creating distinct "apps" for different social contexts. A vehicle like Zoox with face-to-face seating becomes a space for meetings or family time, suggesting the AV market will segment based on the desired in-car experience.
While Over-the-Air (OTA) updates seem to make hardware software flexible, the initial OS version that enables those updates is unchangeable once flashed onto units at the factory. This creates an early, critical point of commitment for any features included in that first boot-up experience.
GM's Chief Product Officer frames the controversial decision to ditch Apple CarPlay as a 'Jobsian' move, akin to removing the disk drive. The company believes its integrated, native infotainment system represents the next, superior technology 'S-curve' that will ultimately provide a better user experience by leveraging the car's unique hardware and capabilities.
Ford's CEO states the company's EV investment strategy is designed to be sustainable without consumer tax credits. The new universal platform's primary goal is to make an affordable EV that is profitable for Ford on its own merits, a crucial step for long-term market viability.
Conceding that competitor BYD has a cost advantage from vertically integrated battery production, Ford's CEO revealed a counter-strategy: designing motors and gearboxes so efficient they require 30% less battery capacity to achieve the same range, thereby bypassing the core battery cost problem.
GM's next-generation platform, debuting in 2028, centralizes all vehicle compute and uses Ethernet networking. This isn't just about more processing power; it enables sub-millisecond response times for dynamic systems like suspension, a 10x improvement. This architecture abstracts hardware from software, allowing for much faster and more comprehensive over-the-air updates.
By licensing Google's Gemini for Siri, Apple is strategically avoiding the capital-intensive foundation model war. This allows them to focus resources on their core strength: silicon and on-device AI. The long-term vision is a future where Apple dominates the "edge," interoperating with cloud AIs.