Despite the digital banking trend, achieving a 7% share of physical branches in a specific market allows a bank to disproportionately capture deposits and economic activity. This highlights the enduring power of a physical presence for customer acquisition and trust.

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The logistics of servicing ATMs create a powerful local density advantage. Adding a new bank's ATM to an existing route has minimal extra cost, leading to extremely high incremental gross profit margins of 60-80% on new service contracts.

Success in community bank investing doesn't require complex esoteric analysis. It boils down to four key metrics: high capital levels (equity-to-assets), low non-performing assets (under 2%), stable or growing book value, and a low price-to-tangible book value (under 85%).

Contrary to popular belief, community banks' CRE loans are not to large, vacant office towers. Their portfolios consist of local, stable properties like gas stations and small professional offices. This localized knowledge and asset type make their CRE exposure far less risky than that of larger banks.

To compete with hundred-year-old banks, fintech Float used billboards to project credibility and size. The physical, high-cost nature of out-of-home advertising psychologically signals to potential customers that a startup is stable, trustworthy, and a legitimate alternative.

America's system of nearly 10,000 banks is not a market inefficiency but a direct result of the founding fathers' aversion to centralized, oligopolistic British banks. They deliberately architected a fractured system to prevent the concentration of financial power and to better serve local business people, a principle that still shapes the economy today.

Instead of focusing on product-specific revenue, PNC's corporate bank is organized around client relationships. This organizational design incentivizes bankers to patiently build relationships and win share over time, even if it means calling on a target client for 10 years.

Despite the rise of mobile payments, even digital-first companies like Coinbase and Robinhood are launching premium metal cards. This trend validates the physical card's enduring status as a powerful tool for acquiring high-value customers, countering the narrative of immediate digital disintermediation.

The concept of 'banking deserts' extends beyond underserved regions. When specialized banks like SVB disappear, entire industry verticals (like tech, agriculture, or wine) can become 'underbanked.' This creates a vacuum in specialized credit and financial services that larger, generalist banks may not fill, thus stifling innovation in specific economic sectors.

The narrative that young, tech-savvy customers will abandon local banks is flawed. As long as community banks can provide competitive digital services and remove the need for physical branch visits, they can retain this demographic. Stickiness is a function of convenience, not just brand.

Banks started in the 80s and 90s are led by founders nearing retirement. With no new generation of talent eager to run small, three-branch banks, these institutions are increasingly looking for an exit. This succession problem is a primary driver of M&A activity in the sector.

PNC Bank CEO Says 7% Physical Branch Density Is a Tipping Point for Winning Retail Markets | RiffOn