Instead of focusing on product-specific revenue, PNC's corporate bank is organized around client relationships. This organizational design incentivizes bankers to patiently build relationships and win share over time, even if it means calling on a target client for 10 years.
Eagle Capital's competitive edge isn't just stock picking; it’s built on 'duration'—a 35-year history, 5+ year holding periods, and long-term clients. This structural stability attracts top talent and creates a flywheel effect for sustained success in an increasingly short-term world.
Rippling structures teams into business units led by GMs who oversee product, sales, and implementation. This is driven by the belief that a unified team focused on a specific customer problem (e.g., IT) delivers a superior end-to-end experience compared to a traditional matrixed organization.
Instead of pushing for quick, high-margin sales or meeting vendor quotas, Worldwide Technology focused on multi-year relationships and solving core business problems. This customer-first, long-game approach was foundational to their growth from a few hundred million to a multi-billion dollar giant.
In a multi-product company, horizontal teams naturally prioritize mature, high-impact businesses. Structuring teams vertically with P&L ownership for each product, even nascent ones, ensures dedicated focus and accountability, preventing smaller initiatives from being starved of resources.
“Partner Lifetime Value” reframes partnerships as long-term assets, not transactional wins. Companies committing to consistent, long-run partnerships achieve superior growth and profitability, creating a force multiplier effect far beyond standard customer lifetime value.
To ensure a smooth cultural and operational merger, PNC sends experienced branch managers from across the country to sit with employees of an acquired bank for weeks. This hands-on "branch buddy" approach helps transfer tacit knowledge, train on new systems, and build essential relationships.
Sales professionals should think beyond individual relationships and intentionally cultivate a collective culture among their customers. This involves creating shared experiences and fostering connections between clients, turning a portfolio of disparate accounts into a unified community.
Shift from a transactional view of partners to a long-term investment mindset. This "Partner Lifetime Value" approach, which treats partnerships like long-term assets, acts as a force multiplier for growth, leading to higher profitability and success.
Large enterprise clients are often diversified themselves with multiple departments and divisions. A powerful de-risking strategy is to leverage your existing relationship as a proven vendor to get introductions and sell into these other parts of the organization, effectively diversifying your revenue stream within a single account.
To mitigate client concentration risk, the quantity of relationships you maintain within a single customer account must be directly proportional to the revenue it generates. Relying on one or two contacts is a critical failure point, especially during leadership changes, transforming generic advice into a specific, quantifiable strategy for account security.