Business viability is often siloed to executives or sales, but the product manager and their team ultimately pay the price for failure. PMs must own this risk, tracking metrics like the LTV/CAC ratio to ensure the product is not just loved by users but is also sustainable.

It's not enough to improve engagement or NPS. A product manager's job is to understand and articulate how that metric connects to a financial outcome for the business. Whether it's growth, margin, or profitability, you must explain to leadership why your product goals matter to the bottom line.

With only 12% of product teams finding profit-centric goals rewarding, leaders must reframe work. By connecting business outcomes to the emotional, human progress customers are trying to make, leaders can inspire teams far more effectively than with revenue targets alone.

When a product team is busy but their impact is minimal or hard to quantify, the root cause is often not poor execution but a lack of clarity in the overarching company strategy. Fixing the high-level strategy provides the focus necessary for product work to create meaningful value.

In an organization still running in project mode, the 'Product Manager' title is misleading. The role is often relegated to organizing work and scheduling tasks for engineering. A true product model requires empowering these roles with the mandate, skills, and market access to make strategic decisions.

The "hamster wheel of execution" persists because performance reviews and incentives overwhelmingly focus on shipped features. Until companies tangibly reward strategic vision and planning, PMs will continue to prioritize execution, regardless of time saved by tools like AI.

The most critical skill gaps for product managers are not technical but relational and financial. The inability to make a compelling business case to diverse audiences and to move from a cost-only to a full profit-and-loss mindset are primary reasons for failure in the role.

If a leader constantly sees work 'boomerang' back from their team, their confidence erodes. This self-doubt, often caused by the leader's own rushed communication, translates into hesitation during sales, causing them to subconsciously avoid large clients and cap growth.

A true diagnostic for product maturity requires a 360-degree view. By surveying product leaders, their teams, cross-functional partners (like sales and engineering), and senior leadership, you can uncover critical perception gaps about your team's effectiveness.