Creating a new hardware category in a regulated space like aviation requires more than capital; it demands proactive government engagement to write new laws. Archer initiated efforts to establish the regulatory framework for its eVTOL aircraft, demonstrating the necessity of shaping policy for market creation.

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Instead of saturating a single major city, Archer plans to sell small batches of 20-50 aircraft across a thousand smaller markets. This 'breadth over depth' strategy avoids public backlash and regulatory bottlenecks, allowing them to build a massive business before tackling high-density urban air taxi services.

Figure founder Brett Adcock, previously of Archer Aviation, states that electric aircraft technology is viable today. The primary gating factor for widespread adoption is the lengthy and complex safety, certification, and policy process with federal bodies like the FAA in the US and EASA in Europe.

Archer's CEO viewed an immediate lawsuit from industry giant Boeing not just as a challenge, but as the moment he knew his company was a real threat. This aggressive move from an incumbent was a harsh, but powerful, validation that their disruptive technology was credible.

By coining the term 'low altitude economy,' China is signaling a deliberate, top-down industrial strategy to own the market for autonomous flying vehicles (EVTOLs) and delivery drones. This isn't just about a single company; it's about creating and regulating a new economic sector to establish a global manufacturing and operational lead.

Luckey reveals that Anduril prioritized institutional engagement over engineering in its early days, initially hiring more lawyers and lobbyists. The biggest challenge wasn't building the technology, but convincing the Department of Defense and political stakeholders to believe in a new procurement model, proving that shaping the system is a prerequisite for success.

For its American Dynamism fund, Andreessen Horowitz provides more than capital; it fields a dedicated policy team in Washington D.C. This team works to change structural government problems, like defense procurement, creating a more favorable market for its portfolio and the broader startup ecosystem.

Many laws were written before technological shifts like the smartphone or AI. Companies like Uber and OpenAI found massive opportunities by operating in legal gray areas where old regulations no longer made sense and their service provided immense consumer value.

Archer's pre-Olympics pilot program in five cities is designed to desensitize the public to its aircraft. By making the sight of air taxis common and 'boring,' like Waymo cars, they can reduce public anxiety and regulatory pressure ahead of their high-stakes launch during the 2028 LA Olympics.

By first helping government agencies craft regulations, a startup gains deep expertise and credibility. This naturally leads to high-value inbound interest from private sector firms needing help complying with those same regulations, creating a powerful two-sided market flywheel with built-in demand.

Before focusing on product or growth, Kalshi's entire initial effort was on legalizing prediction markets. For founders in regulated industries, this shows that navigating the legal landscape isn't a parallel task—it is the primary business until a framework for operation is secured.

Aviation Startup Archer Needed New Laws Written to Create Its Air Taxi Market | RiffOn