To develop your own set of guiding principles, adopt a simple habit: whenever you make an important decision, pause and write down the criteria and reasoning behind it. Over time, this practice creates a personal 'recipe book' for success, making your decision-making process explicit, consistent, and easier to refine.

For difficult decisions, ask the simple question: "What does right look like?" and then do that. This framework simplifies complexity. While doing the right thing can be harder or more expensive in the short term, it consistently leads to better outcomes in the long run.

Your core values aren't just abstract principles you admire; they are revealed by the concrete things you willingly give up time, ego, or comfort for. Observing your sacrifices provides a clearer, more honest assessment of what truly drives you.

Resisting temptation by stating a simple rule like "I'm on a diet" is ineffective. To increase the odds of success, link the desired action to a meaningful, higher-order purpose, such as wanting to be healthy for your family. This infuses the difficult moment with powerful, personal meaning.

Instead of viewing life choices through a single moral lens like utilitarianism, which can lead to burnout, adopt 'Valuism'. This philosophy treats trade-offs as an empirical question about balancing your multiple, conflicting intrinsic values (e.g., altruism, connection, pleasure), leading to more sustainable and psychologically honest decisions.

Frame daily activities as either contributing to 'aliveness' (connection, movement, focus) or 'numbness' (doomscrolling, binge-watching). This simple heuristic helps you consciously choose actions that energize you and build a more fulfilling life, rather than those that numb and distract you.

The paradox of values-based work is that while it often involves difficult conversations or actions, it ultimately provides energy and fulfillment. Conversely, taking the easy way out (e.g., avoiding conflict) feels simpler in the moment but leaves you feeling hollowed out and depleted.

When trying to maintain discipline, such as with diet, it's easier to abstain completely than to moderate. Having one drink or one cookie lowers inhibitions, making it harder to stop. Establishing a "bright line" rule of zero is psychologically simpler and more effective than a rule of "just one."

When at a crossroads (e.g., raise another round vs. sell), instead of a pro/con list, ask 'Which life experience do I want to have?' This reframes the decision away from a single right/wrong outcome and toward a collection of personal growth journeys.