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When developing new technologies like networking for space data centers, Cisco's CEO aims for a strategic balance. He wants to be a leader in the new market but avoids the high-risk, high-cost position of being the absolute first mover, letting others prove out the most fundamental concepts first.
The common belief is that large companies don't experiment enough. According to Cisco's Jeetu Patel, the real failure is their inability to go 'all in' when an experiment works. They tend to keep hedging their bets instead of decisively doubling down on a clear winner.
The CEO of Africa's largest bank states they strategically avoid being on the cutting edge. This "fast follower" approach allows them to adopt proven innovations responsibly while avoiding the high costs and risks of being a pioneer.
Cisco differentiates its networking business from NVIDIA's by focusing on connecting clusters across a data center ('scale-out') and connecting separate data centers ('scale-across'). NVIDIA primarily dominates 'scale-up' networking within a single rack. This complementary approach allows Cisco to partner with NVIDIA while still carving out its own massive market.
Large enterprises navigate a critical paradox with new technology like AI. Moving too slowly cedes the market and leads to irrelevance. However, moving too quickly without clear direction or a focus on feasibility results in wasting millions of dollars on failed initiatives.
While AI training is data-center-intensive, Cisco's CEO sees the move to AI inference as a massive growth opportunity. Inference will happen at distributed edge locations to be close to users, requiring robust, high-performance networks to connect everything, which plays directly into the company's core strengths.
Cisco's OutShift incubator focuses on enabling distributed systems rather than building monolithic ones. Their strategy for both AI and quantum computing is not to create the most powerful single agent or computer, but to build the network fabric that connects them all.
Robbins sees space as a viable location for future data centers, primarily because it offers unlimited solar power and avoids the political and community opposition faced by terrestrial builds. Cisco is in the early stages of adapting its technology for this new environment, viewing it as a serious long-term solution.
To avoid being too futuristic or too incremental, Cisco's innovation arm manages its ventures across two axes: technology risk and time horizon (from 6 months to 5 years). This portfolio approach ensures a mix of near-term value and long-term strategic bets.
To select new ventures, Cisco's incubator finds a "Goldilocks zone." The idea must be close enough to leverage a strategic advantage from the core business, but far enough away that it doesn't overlap with or duplicate the work of existing business units.
CEO Chuck Robbins credits the 2016 acquisition of Israeli silicon company Leaba as the critical move that allows Cisco to compete for hyperscaler and AI business. This in-house capability to design high-performance networking silicon differentiates them from competitors reliant on generic merchant silicon, giving them a key strategic advantage.