According to Snap CEO Evan Spiegel, the historical power dynamic in tech companies, where engineering held leverage because building was the hardest part, is now reversing. As AI makes software development easier, the critical skill becomes having a great idea, shifting influence and importance toward designers and those with strong product taste.
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Atlassian's CEO argues that as AI makes software creation cheaper, the key differentiator becomes design—how a product feels and works. This is a scarce resource that is much harder to copy than features, making it the new source of competitive advantage.
AI tools are commoditizing the act of writing code (software development). The durable skill and key differentiator is now software engineering: architecting systems, creating great user experiences, and applying taste. Building something people want to use is the new challenge.
As AI accelerates software development, basic functionality becomes table stakes. Figma's CEO contends that differentiation and winning now depend entirely on design, craft, and a strong point of view, as 'good enough' products will no longer succeed.
As AI makes software creation faster and cheaper, the market will flood with products. In this environment of abundance, a strong brand, point of view, taste, and high-quality design become the most critical factors for a product to stand out and win customers.
AI tools are dramatically lowering the cost of implementation and "rote building." The value shifts, making the most expensive and critical part of product creation the design phase: deeply understanding the user pain point, exercising good judgment, and having product taste.
As AI agents automate code-writing, companies like WorkOS are hiring "product engineers" who possess taste, product sense, and strong communication. The stereotype of the purely technical, anti-social developer is becoming unemployable in modern tech companies.
Perplexity's VP of Design, Henry Modiset, states that when hiring, he values product intuition above all else. AI can generate options, but the essential, irreplaceable skill for designers is the ability to choose what to build, how it fits the market, and why users will care.
As AI commoditizes the 'how' of building products, the most critical human skills become the 'what' and 'why.' Product sense (knowing ingredients for a great product) and product taste (discerning what’s missing) will become far more valuable than process management.
Technical implementation is becoming easier with AI. The critical, and now more valuable, skill is the ability to deeply understand customer needs, communicate effectively, and guide a product to market fit. The focus is shifting from "how to build it" to "what to build and why."
As AI makes it incredibly easy to build products, the market will be flooded with options. The critical, differentiating skill will no longer be technical execution but human judgment: deciding *what* should exist, which features matter, and the right distribution strategy. Synthesizing these elements is where future value lies.
