Don't expect an AI agent to invent a successful sales process. First, have your human team identify and document what works—effective emails, scripts, and objection handling. Then, train the AI on this proven playbook to execute it flawlessly and at scale. The AI is a scaling tool, not a strategist from day one.

Instead of using single prompts like "write a blog post," build a custom AI "skill." Codify your entire creative process by breaking the task into sub-steps (e.g., research, synthesis, outlining), with human-in-the-loop approvals to guide the output and inject your unique taste.

To get high-quality, on-brand output from AI, teams must invest more time in the initial strategic phase. This means creating highly precise creative briefs with clear insights and target audience definitions. AI scales execution, but human strategy must guide it to avoid generic, off-brand results.

To ensure quality and strategic fit, Freshworks' automated PRD-writing process includes an AI-powered 'CPO Check.' This agent reviews the generated document for strategic alignment, clarity, and unaddressed edge cases, essentially performing the first-pass review a Chief Product Officer would.

Leverage tools like ChatGPT or Copilot as a practice audience. Feed the AI your story, define the target audience (e.g., executives, engineers), and ask for feedback on clarity, conciseness, and impact. This provides a quick, objective way to refine your message and build a powerful story.

Don't deploy an AI SDR to find product-market fit or create a sales motion from scratch. It's a tool for amplification. You must first prove that a human can successfully sell your product with a specific playbook, then feed that playbook to the AI.

Founders can use AI pitch deck analyzers as a "sparring partner" to receive objective feedback and iteratively improve their narrative. This allows them to identify weaknesses and strengthen their pitch without burning valuable relationships with real VCs on a premature version.

AI can accelerate content creation by producing a first draft quickly. However, a salesperson's wisdom and instinct are essential for rewriting and refining the copy to make it emotionally resonant and effective, a quality AI currently lacks. This hybrid approach maximizes both speed and impact.

As buyers increasingly use AI to analyze vendor proposals, sales teams must adapt. Create a human-friendly version with executive summaries, whitespace, and visuals. Concurrently, build a machine-optimized version that is dense, fact-based, and avoids elements like summaries or videos that AI struggles with. This dual approach addresses both audiences in modern procurement.