At year-end, package content using superlatives like 'most downloaded' or 'most viewed.' This strategy leverages social proof, as consumers inherently trust what's popular with others. It works regardless of your audience size and taps into the 'catch-up' mentality prevalent during this season.

From November to January, audiences are highly receptive to calendar-based content for future planning. This format outperforms other lead magnets by up to 300%. Marketers can create industry event calendars, wellness planners, or impact timelines to capture high-intent leads during this key period.

In December and January, B2B buyers are actively planning for the new year. Instead of generic content, offer mid-funnel tools like a "vendor comparison checklist" or "RFP kickstart kit." These capture high-intent prospects who are in the process of evaluating or changing their business vendors.

LLMs can generate functional, structured files, not just text. A simple, natural language prompt can be used to find unstructured information online (like a sports team's schedule) and create a ready-to-use .ICS calendar file, turning web data into a practical tool without coding.

A16z discovered their most successful content wasn't market commentary ("are we in a bubble?") but timeless, practical guides like "Good Product Manager, Bad Product Manager." This type of actionable content provides enduring utility to the target audience (entrepreneurs), building a deeper, more trusting relationship than fleeting, topical chatter.

For seasonal offers like a gardening course, create a marketing "runway" that begins when customers are in their planning phase. This allows you to build an audience and nurture leads with relevant freebies (e.g., a garden planning guide) before the peak season's real urgency kicks in.

Instead of one-off campaigns, develop a high-value, annually updated content asset, like an industry calendar. Releasing it at the same time each year builds audience anticipation and creates a reliable, repeatable lead generation engine that people come to expect and look forward to.

The end of the year creates a specific consumer mindset focused on reflection and catching up, popularized by Spotify Wrapped. Brands can capitalize on this by creating their own 'best of' content, meeting a pre-existing audience expectation and leveraging a cultural moment for higher engagement.

Leverage AI to analyze your year's worth of data to quickly identify top-performing content. AI can then go a step further by summarizing these top pieces or extracting key takeaways, creating new derivative content from your existing assets with minimal manual effort.