The day after Thanksgiving is the busiest day for plumbers. The home services company Angie capitalized on this by branding it "Brown Friday" and launching a dedicated expert hotline for plumbing emergencies, turning a predictable crisis into a clever marketing and service opportunity.
Capitalize on the cultural moment of Spotify Wrapped by creating a personalized, year-in-review summary for customers. This tactic, when timed correctly, significantly boosts engagement by demonstrating the value users derived from your product or service throughout the year.
The holiday season sees a massive spike in email unsubscribes. This isn't due to your marketing efforts, but because people are trying to "clean up" their inboxes for the new year. Marketers should anticipate this trend and not misinterpret it as a sign of poor campaign performance or reduce email frequency.