While agreeing on the principle of long-term vision with short-term action, Tom Bilyeu warns against using the word "patience." He finds that for many, it's misinterpreted as being "passive" and waiting for success. Leaders should use language that inspires urgency and active momentum instead.
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Patience becomes a vice (passivity or inaction) when not balanced with courage. Research shows that pursuing goals with both patience and courage leads to success, avoiding the extremes of recklessness (courage alone) or passivity (patience alone).
To instill a bias for action, Chipotle CBO Chris Brandt tells his team the only two days you can't get anything done are 'yesterday or tomorrow.' This powerful framing device reframes procrastination, making 'today' the only logical option for execution and driving a culture of immediate action.
Leaders often feel pressured to act, creating 'motion' simply to feel productive. True 'momentum,' however, is built by first stepping back to identify the *right* first step. This ensures energy is directed towards focused progress on core challenges, not just scattered activity.
True business success comes from combining long-term strategic patience with urgent, daily execution. Be fast in daily activities, like learning new marketing platforms, but patient with your overall vision, avoiding reckless expansion. This dual mindset balances ambition with sustainability.
Reflecting on her growth, Tim Hortons' CMO identifies becoming more patient as her most significant evolution. For ambitious leaders, learning that not everything must be accomplished at once is a crucial shift that improves strategic focus and reduces organizational churn, even if some initiatives remain on the back burner.
A state of "peacetime" where there are no major problems is a sign the company isn't pushing hard enough. Leaders should cultivate an internal sense of urgency or "wartime" to maintain momentum, rather than waiting for external crises to strike.
Taking a strong stance on a strategic question, even if it's not perfectly correct, is a powerful way to accelerate progress. It provides clear direction, allowing a team to skip endless deliberation and move decisively, avoiding the paralysis that comes from trying to keep all options open.
Motivation is a finite, emotion-driven resource, especially during uncertainty. Great leaders supplement it by instilling team discipline—a set of agreed-upon practices performed consistently, regardless of feeling. This creates progress when inspiration is low and sustains long-term effort.
When a senior leader feels intense, disproportionate urgency, the motivation may be personal rather than organizational. For leader Mo, her impatience stemmed from viewing her role as the "final chapter" of her career. Recognizing this reframed her goal from "completing the work before I leave" to "ensuring the work has lasting impact after I'm gone."
To create a vision that inspires belief and momentum, leaders must first be truthful about the current situation, even if it's negative. If a team senses the leader is disconnected from reality or spinning facts, they won't buy into the future vision, and momentum will stall.
