/
© 2026 RiffOn. All rights reserved.
  1. The Duct Tape Marketing Podcast
  2. How to Turn a Moment Into Momentum
How to Turn a Moment Into Momentum

How to Turn a Moment Into Momentum

The Duct Tape Marketing Podcast · Oct 9, 2025

Momentum isn't luck; it's a science. Learn how leaders can engineer it through culture, recruitment, and preparation to achieve sustained success.

Sustainable Momentum Requires a 'Pre-Spark' Framework of Culture and Preparation

Great leaders don't wait for a lucky break ('spark') to create momentum. They proactively build the foundation for it by fostering a collaborative culture, recruiting team-oriented talent, and preparing mentally to recognize and seize opportunities that others might miss.

How to Turn a Moment Into Momentum thumbnail

How to Turn a Moment Into Momentum

The Duct Tape Marketing Podcast·4 months ago

Leaders Build Momentum by Speaking Hard Truths, Not by Spinning Positivity

To create a vision that inspires belief and momentum, leaders must first be truthful about the current situation, even if it's negative. If a team senses the leader is disconnected from reality or spinning facts, they won't buy into the future vision, and momentum will stall.

How to Turn a Moment Into Momentum thumbnail

How to Turn a Moment Into Momentum

The Duct Tape Marketing Podcast·4 months ago

Your Culture's Health Is Revealed by How A-Players React to Others' Wins

To gauge if your culture supports momentum, observe your top performers during a colleague's celebration. True A-players will be at the front, celebrating. If they're resentful in the back, you have a culture of 'I-centered' individuals that will kill collective momentum.

How to Turn a Moment Into Momentum thumbnail

How to Turn a Moment Into Momentum

The Duct Tape Marketing Podcast·4 months ago

Train Teams to Spot Opportunities Using Hypothetical 'What-If' Scenarios

Like basketball coaches who make players analyze game film to spot momentum shifts, business leaders can use 'what-if' teams. By regularly gaming out hypothetical market shifts or competitor actions, they train the organization to recognize and seize real opportunities when they arise.

How to Turn a Moment Into Momentum thumbnail

How to Turn a Moment Into Momentum

The Duct Tape Marketing Podcast·4 months ago

Momentum Isn't a KPI; It's a Belief System Measured by Collective Participation

Don't measure momentum solely with metrics like revenue. At its core, it's a shared state of mind and belief system within the team. Its true strength is determined by how many people actively participate in that belief, not just by the leader's individual optimism.

How to Turn a Moment Into Momentum thumbnail

How to Turn a Moment Into Momentum

The Duct Tape Marketing Podcast·4 months ago