Instead of traditional market research tools, scrape Google Maps data. Analyze business listings, review volume, and sentiment to find niches with high customer demand but low satisfaction, signaling a clear market gap for a new or improved service.
Instead of popular but saturated local services, focus on high-value, overlooked niches. Examples include smart home automation, closet organization, and garage renovation. These markets often have fewer competitors and high-value customers, presenting a significant opportunity.
Major metropolitan areas like NYC or LA are oversaturated. Growing 'Tier-2' cities have an influx of wealthy residents creating high demand for services, but often lack a sufficient supply of sophisticated providers. This creates a significant arbitrage opportunity for entrepreneurs leveraging modern marketing and AI.
High review velocity (the speed at which new reviews appear) is a strong indicator of consistent customer flow and high market demand. A niche with hundreds of monthly reviews, even negative ones, represents a larger opportunity than one with few perfect reviews, as it proves a constant stream of paying customers.
Instead of launching a service business from scratch, first build a targeted media asset like a local newsletter or directory. This attracts high-value customers at low cost, creating a lead generation engine you can use to partner with existing businesses or launch your own operation from a position of strength.
SaaS versions of automation platforms often have usage-based pricing that becomes expensive. By using a virtual private server (VPS) from a provider like Hostinger, you can install the open-source version of the tool for a low, fixed monthly fee, enabling unlimited workflow executions and significant cost savings.