Recognizing the friction in accessing private markets, Apollo spent $1 billion from its balance sheet on wealth tech. This strategic investment aims to improve the underlying infrastructure for the entire industry, acknowledging that a better ecosystem benefits all participants, not just themselves.
In certain private markets like non-insurance asset-based finance, the need for a massive platform, infrastructure, and capital scale creates enormous barriers to entry. This dynamic means the market will consolidate around a few dominant players, not support a fragmented landscape.
To write a billion-dollar check, a firm needs "dogmatic conviction." Thrive Capital achieves this through extremely long diligence and relationship-building periods, often spanning years. This deep familiarity, like their 10-year relationship with Stripe before a major investment, is the foundation for making huge, concentrated bets.
Apollo often becomes the largest investor in its own funds, using its retirement services arm and balance sheet. This aligns interests by ensuring the firm experiences the same financial outcomes as its clients, which builds significant trust and demonstrates high conviction.
The term 'private equity' is now insufficient. The M&A market's capital base has expanded to include sovereign wealth funds and large, tech-generated family offices that invest directly or co-invest like traditional PE firms. This diversification creates a larger, more resilient pool of capital for deals.
Venture-backed private companies represent a massive, $5 trillion market cap, exceeding half the value of the 'Magnificent Seven' public tech stocks. This scale signifies that private markets are now a mature, institutional asset class, not a small corner of finance.
Instead of funding another stablecoin protocol, the more viable investment is in the tooling layer. This includes payment systems, SDKs, and accounting software (like triple-entry bookkeeping) that enable small businesses globally to integrate stablecoin payments into their existing fiat workflows.
Increased retail access to alternatives helps level the playing field between individual and institutional investors. However, capturing this opportunity favors large, scaled managers like Blackstone and Apollo who can afford brand marketing and distribution. This dynamic accelerates industry consolidation, widening the gap between mega-firms and smaller managers.
Serving thousands of individual investors requires a huge investment in "nuts and bolts" infrastructure for administration, processing, and reporting. This operational complexity and cost, not client-facing apps, is the primary hurdle for GPs entering the retail space, moving from analog processes to complex digital systems.
The tech industry creates first-generation wealth at an unprecedented rate, yet there's a lack of services to help these individuals navigate its complexities. Unlike inherited wealth, they lack pre-built support structures, creating a significant business opportunity to serve this group.
For private market giants, the key differentiator isn't assets under management, but the ability to create proprietary investment opportunities. Apollo has built 16 internal "origination engines" in niche areas like fleet and consumer finance to generate unique alpha for its clients.