After revealing the recommended product, Bioma.health's quiz uses a progress bar that remains on the "final" step. This creates an illusion of being done, encouraging the user to click through several more educational and value-prop slides before reaching the actual order page.
Related Insights
A generic button like "Submit" is a wasted opportunity. The call-to-action is your last chance to persuade the user. Treat its copy as a critical sales variable and A/B test compelling, action-oriented phrases like "Yes, I'm in" to maximize conversions.
Instead of focusing solely on conversion rates, measure 'engagement quality'—metrics that signal user confidence, like dwell time, scroll depth, and journey progression. The philosophy is that if you successfully help users understand the content and feel confident, conversions will naturally follow as a positive side effect.
Instead of a single cart upsell, high-volume sites use a sequential flow. After a user clicks "buy now," they see multiple, distinct offers (e.g., a subscription, then an accessory) before they even see the final cart, maximizing Average Order Value.
The text on the final submission button is a critical, often-overlooked variable. Generic words like "Submit" are weak. A/B test active, benefit-oriented phrases like "Yes, I'm In" or "Send It My Way" to properly close the deal.
Move beyond traditional sales sequences by implementing "invisible funnels" triggered by customer actions, like filling out an intake form. Use automation to analyze their responses and initiate personalized conversations, creating trust and generating sales without a hard-sell campaign.
A key conversion tactic in quiz funnels is to capture the user's email before the final offer and then automatically pre-fill it on the checkout page. This removes a step for the user, reduces friction, and creates a smoother path from lead to customer.
A successful landing page balances "push" sections, which educate the consumer about the product and brand, with "pull" sections, which ask for a call-to-action like a purchase. This push-and-pull dynamic nurtures the customer before asking for the conversion.
Ensure every product completion point offers a clear next step. Integrate invitations to your higher-tier offer (e.g., a membership) directly into the mini-course as a final lesson, a sidebar graphic, or triggered emails upon module completion. This creates a natural, non-pushy upsell path.
Marketers often save commands for the end of the funnel (e.g., 'Buy Now'). A more effective strategy is to use small, directive CTAs like 'Read this' or 'Screenshot this' at the beginning of the user journey. This captures and guides attention early, increasing the likelihood users reach the final conversion step.
Conventional marketing funnels place the main call-to-action (e.g., 'Buy Now') at the very end. A more effective strategy is to use smaller, engagement-focused CTAs like 'Save This' or 'Read This' at the beginning of the user journey. This gets more people engaged early, increasing the likelihood they will reach the final conversion step.
