A McKinsey report suggests that if applying AI to a task doesn't improve key metrics like revenue or cost, the work itself may be valueless. This reframes the failure of an AI tool as a successful diagnosis of organizational inefficiency, highlighting "BS work" that should be eliminated.
The problem with bad AI-generated work ('slop') isn't just poor writing. It's that subtle inaccuracies or context loss can derail meetings and create long, energy-wasting debates. This cognitive overload makes it difficult for teams to sense-make and ultimately costs more in human time than it saves.
If applying GenAI to a process doesn't improve key metrics like revenue or cost, it's a sign that the original human task was likely low-value or "BS work." The AI exposes work that doesn't contribute to business outcomes, prompting re-evaluation of its necessity.
AI's primary value isn't replacing employees, but accelerating the speed and quality of their work. To implement it effectively, companies must first analyze and improve their underlying business processes. AI can then be used to sift through data faster and automate refined workflows, acting as a powerful assistant.
A critique from a SaaS entrepreneur outside the AI hype bubble suggests that current tools often just accelerate the creation of corporate fluff, like generating a 50-slide deck for a five-minute meeting. This raises questions about whether AI is creating true productivity gains or just more unnecessary work.
Many AI projects become expensive experiments because companies treat AI as a trendy add-on to existing systems rather than fundamentally re-evaluating the underlying business processes and organizational readiness. This leads to issues like hallucinations and incomplete tasks, turning potential assets into costly failures.
Adopting AI acts as a powerful diagnostic tool, exposing an organization's "ugly underbelly." It highlights pre-existing weaknesses in company culture, inter-departmental collaboration, data quality, and the tech stack. Success requires fixing these fundamentals first.
Teams that become over-reliant on generative AI as a silver bullet are destined to fail. True success comes from teams that remain "maniacally focused" on user and business value, using AI with intent to serve that purpose, not as the purpose itself.
Don't just plug AI into your current processes, as this often creates more complexity and inefficiency. The correct approach is to discard existing workflows and redesign them from the ground up, based on the new paradigms AI introduces, like skipping a product requirements document entirely.
Instead of being swayed by new AI tools, business owners should first analyze their own processes to find inefficiencies. This allows them to select a specific tool that solves a real problem, thereby avoiding added complexity and ensuring a genuine return on investment.
Despite widespread AI adoption, an IBM study of 1,000 businesses reveals a massive execution gap. The vast majority are not seeing tangible returns, with 73% reporting no functional benefits and 77% reporting no financial benefits from their investment.