Foundational AI models will commoditize into a utility layer where companies buy "intelligence on the fly." The real, sustainable profit will be captured by application companies that leverage various models to solve specific business problems, as most enterprises lack the expertise to use raw models effectively.

The common practice of model distillation suggests that AI capabilities will eventually be commoditized. As smaller models can cheaply mimic larger ones, differentiation will shift away from raw performance to product integration and price, likely triggering a massive price war among providers.

Arvind Krishna predicts that the largest AI models will become commodities with low switching costs. This belief underpins IBM's strategy to *not* compete in building frontier models, but rather to partner with providers and focus on smaller, specialized enterprise models where they can build a moat.

Gurley notes that major AI model providers like OpenAI and Anthropic are shifting from solely selling API access to building their own applications. This move up the stack signals a fear that being a pure model provider is not a defensible moat and could lead to commoditization.

Leading AI models are becoming increasingly similar in capability. This rapid convergence suggests the underlying technology is becoming a commodity, and competitive advantage will likely shift to user interface, distribution, and specific applications rather than the core model itself.

Enterprises will shift from relying on a single large language model to using orchestration platforms. These platforms will allow them to 'hot swap' various models—including smaller, specialized ones—for different tasks within a single system, optimizing for performance, cost, and use case without being locked into one provider.

An intelligent AI orchestration layer can achieve a cost-to-accuracy balance superior to any single model. By routing queries to a portfolio of different models (large, small, specialized), it creates a new Pareto frontier, delivering higher success rates at a lower average cost than relying on one "best" model.

Businesses don't ultimately care about which AI model they use; they want a job done efficiently and securely. The market will evolve towards trusted brands providing abstracted solutions that orchestrate hundreds of different models under the hood to complete a given task.

Contrary to the 'winner-takes-all' narrative, the rapid pace of innovation in AI is leading to a different outcome. As rival labs quickly match or exceed each other's model capabilities, the underlying Large Language Models (LLMs) risk becoming commodities, making it difficult for any single player to justify stratospheric valuations long-term.