Backing independent sponsors on a deal-by-deal basis is more than an investment strategy; it is an extended due diligence process. This approach provides deep, real-time insights into a manager's problem-solving skills under pressure, offering transparency that is impossible to achieve before a Fund I commitment.

Unlike equity investors hunting for uncapped upside, debt lenders have a fixed return and are intolerant to losing principal. This forces them to be paranoid about downside risk and worst-case scenarios. Their diligence process is often more thorough and thoughtful, providing a different and rigorous lens on the business.

Blackstone’s credit decisions are deeply informed by its other business units. Owning QTS, a top data center developer, provides its credit team with proprietary insights for underwriting data center loans. This cross-platform intelligence creates a significant competitive advantage and drives better credit selection.

Traditional VC reliance on "differentiated networks" is obsolete as data sources and professional networks are now commodities. To compete, modern VCs must replace this outdated advantage with proprietary intelligence platforms that algorithmically source deals and identify the right signals for where to focus time.

Private credit allows investors to act like chefs—deeply involved from ingredient sourcing (diligence) to final creation (structuring). Liquid market investors are like food critics, limited to analyzing the finished product with restricted access to information, which increases risk.

To source proprietary hybrid capital deals, avoid the capital markets teams at PE firms, as their job is to minimize cost of capital. Instead, build relationships directly with individual deal partners in specific industries. This allows you to become a trusted, go-to provider for complex, time-sensitive situations where speed and certainty are valued over price.

In today's crowded market, the key PE differentiator is no longer financial engineering but the ability to identify and cultivate relationships with target companies months or years before a sale process. This provides the necessary time for deep diligence and strategic planning.

A key differentiator for scaled asset managers is moving beyond reactive deal flow. They leverage firm-wide thematic research to proactively identify companies and pitch them customized financing solutions, effectively manufacturing their own proprietary opportunities.

As a Limited Partner (LP) in the same PE funds they lend alongside, Neuberger accesses direct, unvarnished reporting on a portfolio company's performance. This provides a more honest view of a business compared to the polished materials prepared by a sell-side investment bank during a sale process.