Instead of raising dilutive equity, RealDefense uses debt to acquire companies. Lenders base the loan amount (typically 2-4x EBITDA) on the combined EBITDA of both the acquiring and target companies, allowing the business to fund growth while founders retain ownership.

When demand from a large customer outstrips your production capacity, propose a strategic financing arrangement. Ask them to help fund your expansion in exchange for a guaranteed volume contract, such as by pre-paying for a large future order or co-investing in a specific equipment line.

A massive purchase order from Trader Joe's created a $1M funding gap. Instead of selling equity at an early stage, the founders secured debt from friends and family, backed by the PO and personal guarantees. This preserved their ownership while fueling a pivotal 10x growth moment.

Avoid the classic bootstrap vs. raise dilemma by using customer financing. Pre-sell your product or service to a group of early customers. This strategy not only provides the necessary starting capital without giving up equity but also serves as the ultimate form of market validation.

By ensuring customers pay back their acquisition cost quickly, you eliminate cash as a growth bottleneck. This self-sufficiency means you aren't forced to take loans or investment prematurely, allowing you to negotiate from a position of strength and on your own terms if and when you decide to raise capital.

For large-scale B2B products, validate demand by signing customers who not only commit to buying but also pre-fund development. This model secures capital, guarantees early adopters, and ensures the product is built with direct, committed customer input from the very beginning.

For asset-heavy hard tech companies, debt is most effective not as a bridge to the next equity round, but to finance long-lived assets (e.g., machinery) that are directly tied to contracted revenue. This approach de-risks the loan and supports scalable growth without excessive equity dilution, a sharp contrast to SaaS venture debt norms.

Intercom raised $250M in debt to fund its AI expansion. For a high-growth, profitable company, debt is far less dilutive than equity, costing an estimated tenth of the price to shareholders. It is an underutilized tool for mature tech companies to finance new growth.

CoreWeave mitigates the risk of its massive debt load by securing long-term contracts from investment-grade customers like Microsoft *before* building new infrastructure. These contracts serve as collateral, ensuring that each project's financing is backed by guaranteed revenue streams, making their growth model far less speculative.