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Sales professionals should proactively ask their managers about their key performance indicators (KPIs) and priorities. Your primary objective is to help your manager achieve their goals, which in turn makes you a more valuable team member and builds a stronger working relationship.

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Instead of asking for general coaching, which a busy manager may not have time for, approach them with a single pipeline challenge. Frame it as a request for their expert advice on a particular deal. This makes the request quick, actionable, and ego-boosting, increasing the likelihood they'll engage.

View metrics like call volume and conversion rates not just as numbers for your manager, but as your personal scoreboard. This perspective provides immediate, unbiased feedback on your own performance. It shifts the focus from external pressure to internal analysis, empowering you to identify weak spots and take ownership of your improvement.

Don't wait for your manager to find your performance issues. Analyze your own metrics (activity, conversion rates, talk/listen ratio) and come to your 1-on-1 with a point of view on where you need help. This saves the manager from diagnosing and allows them to focus entirely on coaching.

Managing pipeline numbers is a lagging indicator of performance. Effective sales leaders coach on leading indicators: the specific activities and customer interactions happening at the deal level. They influence outcomes by asking "Why should the customer buy?" instead of just reviewing the forecast.

It is a product manager's job to understand the company's financial goals. Instead of waiting for leadership to share this information, great PMs take ownership by actively seeking it out. This means building relationships with finance and other departments to understand the metrics that truly matter to the business.

Don't wait until month-end to reveal you're missing a goal. Inform your manager as soon as a deal is at risk. Their reputation with executive management depends on the accuracy of their forecast, which is built on your updates. Early warnings build trust and protect your manager.

Don't just be an order-taker for the sales team. When they request a specific tactic (the prescription), act like a doctor by first diagnosing the underlying business problem (the symptoms). This shifts the relationship from servile to a strategic partnership.

Before joining a sales call, a manager should ask the rep, "What is my role in this call?" This simple question forces the rep to think critically about the meeting's objectives, identify potential risks, and articulate exactly what support they need, preventing the manager from overstepping.

Instead of directly asking for a raise, top salespeople should request better opportunities like bigger accounts or higher-quality leads. This frames the conversation around driving more revenue, which speaks a sales manager's language and demonstrates a focus on performance over entitlement, making it a more effective negotiation tactic.

High-level presentations at SKOs often fail. To truly motivate, leaders must demonstrate intimacy with the sales team's daily and quarterly struggles. Messaging must focus specifically on how new initiatives will make reps' jobs easier, help them earn more, and achieve their career goals.