Many chase the fruits of success (money, status) but burn out because they don't enjoy the daily grind. True winners love the process itself, the 'dirt.' The desire for the outcome alone is a vulnerability that leads to giving up.

Entrepreneurs who frequently pivot to chase the latest money-making trend—be it crypto, cannabis, or real estate—cannot win long-term. They will always be outworked by competitors who genuinely love the industry and the process, making passion a prerequisite for sustainable success.

Gary Vee attributes his success to not caring about the trophies, follower counts, or bank account. He argues that this detachment from the results is the core equation for achieving them, as it focuses all energy on the process of value creation itself.

The best long-term strategy isn't the one with the highest short-term growth, but the one you're genuinely passionate about. This intrinsic motivation leads to sustained effort and eventual success, even if it seems suboptimal initially. It's about playing the long game fueled by passion, not just metrics.

Worldly proxies for success like money, power, and fame are finite and can be traps that lead to burnout. A more sustainable North Star is the feeling of "abiding joy"—a generative energy that increases the more you tap into it. This feeling signals you're on the right path.

Tying your identity to professional achievements makes you vulnerable and risk-averse. By treating business as a "game" you are passionate about, but not as the core of your self-worth, you can navigate high-stakes challenges and failures with greater objectivity and emotional resilience.

The vast majority of people and businesses fail because they break emotionally under the relentless pressure of failure. The key to success is not brilliance but emotional resilience. The winner is often the one who can simply stand to iterate on failure longer than anyone else.

Unlike typical business activities that expend energy and require recharging, focusing on a 'divine lever' or an objective good is energizing. This intrinsic motivation pulls you through challenges and fuels obsession over the long term, creating a sustainable advantage against burnout.

It's easy to want the results of success (the 'life'), but you must genuinely enjoy the daily process (the 'lifestyle') to persevere. If you aren't willing to pay the price of the day-to-day grind, you won't stick with it long enough to achieve the outcome.