As frontier AI models reach a plateau of perceived intelligence, the key differentiator is shifting to user experience. Low-latency, reliable performance is becoming more critical than marginal gains on benchmarks, making speed the next major competitive vector for AI products like ChatGPT.

Models like Gemini 3 Flash show a key trend: making frontier intelligence faster, cheaper, and more efficient. The trajectory is for today's state-of-the-art models to become 10x cheaper within a year, enabling widespread, low-latency, and on-device deployment.

Apple's seemingly slow AI progress is likely a strategic bet that today's powerful cloud-based models will become efficient enough to run locally on devices within 12 months. This would allow them to offer powerful AI with superior privacy, potentially leapfrogging competitors.

Apple isn't trying to build the next frontier AI model. Instead, their strategy is to become the primary distribution channel by compressing and running competitors' state-of-the-art models directly on devices. This play leverages their hardware ecosystem to offer superior privacy and performance.

The "agentic revolution" will be powered by small, specialized models. Businesses and public sector agencies don't need a cloud-based AI that can do 1,000 tasks; they need an on-premise model fine-tuned for 10-20 specific use cases, driven by cost, privacy, and control requirements.

By running AI models directly on the user's device, the app can generate replies and analyze messages without sending sensitive personal data to the cloud, addressing major privacy concerns.

The future of AI isn't just in the cloud. Personal devices, like Apple's future Macs, will run sophisticated LLMs locally. This enables hyper-personalized, private AI that can index and interact with your local files, photos, and emails without sending sensitive data to third-party servers, fundamentally changing the user experience.

A cost-effective AI architecture involves using a small, local model on the user's device to pre-process requests. This local AI can condense large inputs into an efficient, smaller prompt before sending it to the expensive, powerful cloud model, optimizing resource usage.

Instead of streaming all data, Samsara runs inference on low-power cameras. They train large models in the cloud and then "distill" them into smaller, specialized models that can run efficiently at the edge, focusing only on relevant tasks like risk detection.