In a corporate setting, a PM might build a feature because an executive wants it. As a solopreneur, you personally absorb all financial and time costs. This forces a raw, unfiltered evaluation of business viability and opportunity cost for every decision, a muscle often atrophied in large organizations.
Related Insights
The transition to a public company drastically changes a PM's role. Every initiative, including experiments, must be backed by data and tied to a clear return on investment. The "build for fun" or "hackathon project" mindset disappears, replaced by rigorous financial justification and frugality.
Business viability is often siloed to executives or sales, but the product manager and their team ultimately pay the price for failure. PMs must own this risk, tracking metrics like the LTV/CAC ratio to ensure the product is not just loved by users but is also sustainable.
For a founder coding their own product, every minute spent trying a new, unproven tool is a direct opportunity cost against shipping features. This contrasts with developers in larger companies who may have downtime to experiment as a hobby or part of their job.
Sundial founder Julie Zhu intentionally avoids hiring product managers. This constraint forces engineers to take full ownership of the product definition and user value, preventing them from delegating critical product thinking and developing a stronger sense of customer empathy.
Building your own product forces you to confront technical realities like database migrations and architectural trade-offs. This firsthand experience provides deep empathy for engineering challenges, which in turn builds crucial credibility and improves collaboration with development teams.
When you're the only resource, you must be ruthless. You only build what is absolutely necessary to solve your own immediate problems. This eliminates stakeholder noise and "nice-to-have" features, teaching the purest form of MVP-driven prioritization where every feature must be critical.
When you're the sole decision-maker on a personal project, you never learn to influence without authority or manage stakeholders. This creates a significant skill gap because you have no one to push back, challenge your assumptions, or force you to justify your decisions, which are core PM competencies.
Building a significant enterprise requires a level of commitment that fundamentally owns your life. It's a constant presence that demands personal sacrifices in family and relationships. Aspiring founders must consciously accept this trade-off, as the biggest fallacy is believing you can have everything without cost.
To avoid developing bad habits, solo builders should simulate a corporate environment. Set artificial budgets, conduct real demos, talk to external users, and establish deadlines. This forces the discipline that traditional product management constraints provide and makes the experience transferable.
Unlike a corporate setting where failure has high stakes, solo projects allow you to take big swings and fail without career repercussions. The key is to treat these failures professionally by conducting post-mortems or root cause analyses to internalize learnings that are directly transferable.