Success brings knowledge, but it also creates a bias against trying unconventional ideas. Early-stage entrepreneurs are "too dumb to know it was dumb," allowing them to take random shots with high upside. Experienced founders often filter these out, potentially missing breakthroughs, fun, and valuable memories.

A16z's decision to add Hollywood agent Michael Ovitz to their board was controversial but genius. It directly led to modeling the firm after Creative Artists Agency (CAA), a novel approach in venture capital. This shows the power of seeking board-level expertise from outside your industry to challenge core assumptions and unlock game-changing strategies.

A common mistake for emerging managers is pitching LPs solely on the potential for huge returns. Institutional LPs are often more concerned with how a fund's specific strategy, size, and focus align with their overall portfolio construction. Demonstrating a clear, disciplined strategy is more compelling than promising an 8x return.

When studying failed money management firms, WCM found that founders were unwilling to discuss their mistakes. The most valuable, unfiltered lessons about what truly went wrong came from conducting deep diligence with former employees of those organizations.

Many LPs focus solely on backing the 'best people.' However, a manager's chosen strategy and market (the 'neighborhood') is a more critical determinant of success. A brilliant manager playing a difficult game may underperform a good manager in a structurally advantaged area.

Instead of replacing leaders at each growth stage, the Uber Eats management team was built like an "organism" with complementary strengths and was kept largely intact from launch to a $20 billion run rate. This proves a cohesive team that can learn together is more valuable than constantly hiring for "scale experience."

New private equity managers often define their strategy too broadly. The winning approach is to first dominate a narrow swim lane, like 'buy-and-builds of blue collar services,' to build credibility. They can then earn the right to expand into adjacent markets in later funds.

Centerbridge initially sought investors equally skilled in PE and credit, a "switch hitter" model they found unrealistic. They evolved to a "majors and minors" approach, allowing professionals to specialize in one area while gaining significant experience in the other. This fosters deep expertise without sacrificing the firm's integrated strategy.

Instead of starting from a textbook, WCM developed its effective culture by identifying the negative traits of its original founder's regime—control, opacity, and stinginess—and deliberately doing the opposite. This 'inversion' method provides a powerful, practical template for cultural transformation.