Let the market validate your ad creative. Post content organically and when a video goes viral, repurpose it for paid advertising. Tweak the validated creative by adding a direct call to action, like a price overlay, to convert brand awareness into sales performance.

Instead of a standard affiliate deal, propose creating ad content for a brand to run with their own ad spend. In exchange, accept a lower commission (e.g., 20% vs. 40%). This provides the influencer with passive income and free brand exposure, while the brand gets authentic, high-performing ads.

By layering a series of high-value offers, you dramatically increase customer lifetime value. This higher LTV allows you to afford a much higher customer acquisition cost, effectively pricing competitors out of advertising platforms and starving them of new business.

Instead of offering direct discounts, which can devalue products, consider a double or triple loyalty point event. This strategy incentivizes customers to spend more to earn future rewards, effectively driving sales while encouraging repeat visits and fostering long-term loyalty. It costs little while giving customers a strong incentive.

Instead of buying ads, craftsmen should pitch local TV shows with an offer to create their product live on air. This provides engaging content for the program and powerful, free promotion for the artisan's brand.

To remove yourself as the marketing bottleneck, install systems that generate content automatically. Create processes to screenshot community praise, incentivize testimonials with product upgrades, document client wins, and even turn 1-star reviews into humorous marketing. This creates a content engine that doesn't rely on the founder's face.

Media companies can scale paid acquisition infinitely by selling a low-ticket digital product (e.g., a guide) on the thank-you page after a free newsletter signup. If even a small percentage buys, the revenue can offset ad costs, making subscriber growth free or profitable.

Instead of running their own ads, an influencer can propose a deal to create ad content for a partner brand. The brand funds the ad spend, and the influencer accepts a reduced commission (e.g., 20% instead of 40%) on sales. This generates risk-free revenue and free brand exposure for the influencer.

This attraction offer replaces free trials. Customers pay a significant amount upfront for a service. If they achieve a predefined goal, they get their money back, often as store credit for future services. This model dramatically improves initial cash flow and incentivizes customer success.