Credibility in many service businesses requires the provider to be a walking example of their own success. For instance, a fitness coach must be in excellent shape, and a web designer must have a flawless website. This is a non-negotiable prerequisite for building trust and attracting clients.
The term 'audit' sounds tedious and unappealing to potential clients. To increase lead generation, reframe the offer with a tangible, valuable outcome. Instead of a 'free audit', offer to 'find at least seven revenue opportunities' for their business for free. This focuses on gain, not just analysis.
Instead of striving for the perfect strategy from the start, commit to massive, imperfect action. The inherent pain and inefficiency of doing high volume with low output will naturally force you to learn, adapt, and optimize your process much faster than theoretical planning.
Instead of running their own ads, an influencer can propose a deal to create ad content for a partner brand. The brand funds the ad spend, and the influencer accepts a reduced commission (e.g., 20% instead of 40%) on sales. This generates risk-free revenue and free brand exposure for the influencer.
To solve ad attribution problems, affiliates should ask partner brands to clone their sales page onto a unique URL (e.g., brand.com/affiliate). The affiliate can then install their own tracking pixel exclusively on this page, enabling accurate conversion data without compromising the brand's main site data.
For high-ticket services with delayed results like SEO, use a 'Waived Fee' offer. Present a large one-time setup fee plus a monthly retainer. Then, offer to waive the setup fee if the client commits to a longer term (e.g., 12 months), with an early-out clause if performance metrics aren't met in 90 days.