The most powerful use of AI for business owners isn't task automation, but leveraging it as an infinitely patient strategic advisor. The most advanced technique is asking AI what questions you should be asking about your business, turning it from a simple tool into a discovery engine for growth.

As AI automates technical and mundane tasks, the economic value of those skills will decrease. The most critical roles will be leaders with high emotional intelligence whose function is to foster culture and manage the human teams that leverage AI. 'Human skills' will become the new premium in the workforce.

The Browser Company's vision shifted from optimizing tab management to seeing the browser as the ideal "personal intelligence layer." The browser itself is just the enabling technology; the real value comes from using its unique access to all user context (apps, queries, history) to power a miraculous AI assistant.

Treat advanced AI systems not as software with binary outcomes, but as a new employee with a unique persona. They can offer diverse, non-obvious insights and a different "chain of thought," sometimes finding issues even human experts miss and providing complementary perspectives.

Companies aren't using AI to cut staff but to handle routine tasks, allowing agents to manage complex, emotional issues. This transforms the agent's role from transactional support to high-value relationship management, requiring more empathy and problem-solving skills, not less.

Contrary to fears of a forced, automated future, AI's greatest impact will be providing 'unparalleled optionality.' It allows individuals to automate tasks they dislike (like reordering groceries) while preserving the ability to manually perform tasks they enjoy (like strolling through a supermarket). It's a tool for personalization, not homogenization.

As models mature, their core differentiator will become their underlying personality and values, shaped by their creators' objective functions. One model might optimize for user productivity by being concise, while another optimizes for engagement by being verbose.

While AI offers efficiency gains, its true marketing potential is as a collaborative partner. This "designed intelligence" approach uses AI for scale and data processing, freeing humans for creativity, connection, and building empathetic customer experiences, thus amplifying human imagination rather than just automating tasks.

Go beyond using AI for simple efficiency gains. Engage with advanced reasoning models as if they were expert business consultants. Ask them deep, strategic questions to fundamentally innovate and reimagine your business, not just incrementally optimize current operations.