Contrary to the prevailing "video-first" narrative, Meta's own data shows that 60-70% of ad conversions still come from static images. Furthermore, carousel ads are experiencing a significant resurgence, making them a top-performing format that advertisers should prioritize for the new algorithm.

Contrary to the belief in ever-shrinking attention spans, brands are successfully using longer, cinematic 'slow content' to tell compelling stories. This format builds a deeper brand world and engages viewers on platforms like Instagram and TikTok.

The true measure of success for short-form video is its shareability in private channels like DMs or Slack. Content created with this goal in mind—focusing on the first three seconds and strong storytelling—will stay in the feed longer and achieve greater impact.

Don't let high-performing organic content go to waste. You can easily adapt it for paid campaigns by adding a simple, direct call-to-action at the end, ideally under five seconds long.

The true measure of success for short-form video isn't just views, but private shares. To get your content shared in DMs or Slack channels, focus on creating highly shareable content with a strong 3-second hook, compelling storytelling, and a clear loop or CTA.

Contrary to the "trust recession" theory that requires longer nurturing, today's smart algorithms immediately flood a user's feed with competing offers once they show interest. A shorter funnel that quickly builds trust and presents an offer is more effective at converting before the user gets distracted by alternatives.

Despite rapid technological changes like AI, the foundational principles of marketing remain unchanged because human psychology is constant. AI serves as an accelerator, helping create better copy, videos, and persuasive arguments faster, but the underlying strategic framework of a sales funnel remains as effective as ever.

A new content trend is emerging: turning long-form content into serialized, short-form "micro-dramas" with cliffhangers. Originally on TikTok, this format is highly engaging and is predicted to expand, offering a powerful new storytelling model for B2B marketers on platforms like LinkedIn.

A company's in-house experts are a powerful marketing asset. By creating short-form vertical videos where they share their knowledge, you can build an authentic community and a content-to-commerce funnel that converts viewers directly into customers.