Modern loyalty programs should go beyond transactional rewards. By 'gamifying' the experience, brands can incentivize and reward a wider range of valuable customer behaviors, such as social media comments, product feedback, or wearing merchandise.
AI will dominate product discovery, forcing brands to either pay for sponsored ads in LLMs or earn organic placement through genuine product quality and authentic reviews, as AI aggregates too much data to be easily gamed.
Contrary to the belief in ever-shrinking attention spans, brands are successfully using longer, cinematic 'slow content' to tell compelling stories. This format builds a deeper brand world and engages viewers on platforms like Instagram and TikTok.
A smart growth strategy is to ignore fleeting micro-trends and instead focus on proven bestsellers. By creating variations and expanding on successful designs, brands can develop entirely new product categories based on existing customer love.