A new content trend is emerging: turning long-form content into serialized, short-form "micro-dramas" with cliffhangers. Originally on TikTok, this format is highly engaging and is predicted to expand, offering a powerful new storytelling model for B2B marketers on platforms like LinkedIn.
By combining two of its own brands (Oreo and Creme Egg) and branding it the "Nepo Cookie," Mondelez cleverly taps into a current pop culture conversation. This strategy serves as a blueprint for how large companies can generate buzz and cross-promote internal brands by being self-referential and culturally relevant.
Data from World Data Research shows that when an email contains three or more distinct destination links, the primary call-to-action receives 50% fewer clicks. This demonstrates that attempting to promote multiple offers simultaneously cannibalizes the effectiveness of your main goal. For maximum impact, emails should focus on a single, clear offer.