In the AI era, network effects are less about connecting users (like Facebook) and more about data acquisition. The more users interact with a product, the more proprietary data (keystrokes, clicks, workflows) is collected. This data is then used to train and improve the model, creating a better product that attracts more users.

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Many teams wrongly focus on the latest models and frameworks. True improvement comes from classic product development: talking to users, preparing better data, optimizing workflows, and writing better prompts.

A new wave of startups, like ex-Twitter CEO's Parallel, is attracting significant investment to build web infrastructure specifically for AI agents. Instead of ranking links for humans, these systems deliver optimized data directly to AI models, signaling a fundamental shift in how the internet will be structured and consumed.

Pre-reasoning AI models were static assets that depreciated quickly. The advent of reasoning allows models to learn from user interactions, re-establishing the classic internet flywheel: more usage generates data that improves the product, which attracts more users. This creates a powerful, compounding advantage for the leading labs.

For years, access to compute was the primary bottleneck in AI development. Now, as public web data is largely exhausted, the limiting factor is access to high-quality, proprietary data from enterprises and human experts. This shifts the focus from building massive infrastructure to forming data partnerships and expertise.

Counter to fears that foundation models will obsolete all apps, AI startups can build defensible businesses by embedding AI into unique workflows, owning the customer relationship, and creating network effects. This mirrors how top App Store apps succeeded despite Apple's platform dominance.

The future of valuable AI lies not in models trained on the abundant public internet, but in those built on scarce, proprietary data. For fields like robotics and biology, this data doesn't exist to be scraped; it must be actively created, making the data generation process itself the key competitive moat.

The strategic purpose of engaging AI companion apps is not merely user retention but to create a "gold mine" of human interaction data. This data serves as essential fuel for the larger race among tech giants to build more powerful Artificial General Intelligence (AGI) models.

AI favors incumbents more than startups. While everyone builds on similar models, true network effects come from proprietary data and consumer distribution, both of which incumbents own. Startups are left with narrow problems, but high-quality incumbents are moving fast enough to capture these opportunities.

As AI makes building software features trivial, the sustainable competitive advantage shifts to data. A true data moat uses proprietary customer interaction data to train AI models, creating a feedback loop that continuously improves the product faster than competitors.