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Public markets rewarding asset managers with 25-30x+ multiples on fee-related earnings (FRE) created a powerful incentive to prioritize AUM growth over performance. This valuation arbitrage fueled the "factory model" of industrialized asset gathering to maximize stable management fee profits.

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After the 2008 crisis, 95% of new hedge fund allocations went to firms with over $5B AUM. This made organic growth for smaller managers nearly impossible. Acquiring other GPs became the only viable strategy to achieve necessary scale, track records, and LP relationships.

The traditional asset management industry's product development is structurally flawed. Firms often launch numerous funds and market only the one that performs well, a "spaghetti cannon" approach. Products are designed by what a "car salesman" thinks can be sold, prioritizing upfront commissions over sound investment opportunities.

The "factory model" describes an industry shift where firms industrialize fundraising to raise capital as fast as possible. This forces a subsequent industrialization of investing, where rapid deployment and lower underwriting standards take precedence over artisanal, returns-focused investing.

Top asset managers have significantly higher margins, better growth prospects, and fewer credit or regulatory risks than banks. Despite this, the market can value them at lower multiples than many banks, creating a potential relative valuation opportunity.

Wealth management firms charging a flat fee on assets are not incentivized to build sophisticated alternative investment teams. It's easier and more profitable to use basic stocks and bonds, as building an alternatives practice is expensive, complex, and doesn't increase their fee.

As venture capital firms scale to manage billions, their business model shifts from the 'artisan craft' of early-stage investing to an industrial process of asset gathering. This makes it difficult to focus on small, early opportunities and will likely result in IRRs that are no better than the industry average.

Momentum investor Gerald Tsai's strategy made him a star, attracting huge inflows. Even after his performance collapsed, placing 299th out of 305 funds, assets continued to grow due to his past reputation. This highlights the misaligned incentives of AUM-based fees, where managers can profit long after their strategy fails.

Asset managers collect a fixed management fee regardless of performance, ensuring stable revenue. They also earn a large percentage of profits (carried interest), creating immense upside potential. This combination makes it one of the most resilient and profitable business models.

A fund manager's fiduciary duty incentivizes them to trade potentially higher, more volatile returns for guaranteed, quicker multiples (e.g., a 3.5x over a 7x). Unlike a personal investor who can accept high dispersion (big winners, total losses), a GP must prioritize returning capital to LPs like pensions and endowments.

Around 2018, the surging demand for separately managed accounts (SMAs) was a key symptom of the "factory model." This structure allowed asset managers to accelerate fundraising by raising vast, simple pools of capital from institutional channels, prioritizing speed and scale.