The founder advocates for being a "fountain, not a drain." He uses "soft touchpoints"—like texting a screenshot of a partner's ad seen in public—to stay top-of-mind without asking for anything. This builds genuine, non-transactional connections that pay dividends when a real "ask" is eventually needed.

The most efficient delegation method is using your voice, which is 2-3 times faster than typing. By sending voice notes to an assistant between meetings to capture takeaways and action items, you can process work in real-time and prevent tasks from accumulating into a daunting end-of-day list.

Remote work eliminates spontaneous "water cooler" moments crucial for building trust through non-verbal cues. To compensate, leaders should intentionally dedicate the first five minutes of virtual meetings to casual, personal conversation. This establishes a human connection before discussing work, rebuilding lost rapport.

In an era of mass automation, customers notice and value actions they know can't be easily scaled. Instead of another automated email, send a personal video via text, a handwritten note, or "lumpy mail." These high-effort signals cut through the noise and show genuine appreciation.

When a prospect's voicemail directs you to text, structure your message for reading, not listening. Start with relevance about them, not your name, because they will likely read a transcript. This optimizes the message for the medium they've chosen.

After sending a detailed voice note on LinkedIn, immediately send a follow-up text with a "Too Long, Didn't Listen" (TLDL) summary. This respects the prospect's time, provides a quick synopsis, and generates a second notification on the platform, psychologically increasing the odds they will engage with your message.

The LinkedIn mobile app contains an underutilized feature to record and send 60-second voice memos. Using your voice instead of a standard typed message makes your outreach more personal, memorable, and powerful, helping you cut through inbox clutter and build genuine professional relationships.

For professionals who find phone calls demanding and texting too superficial for relationship building, voice memos offer an effective middle ground. This asynchronous communication method allows for the nuance and personality of voice, fostering a deeper connection without the pressure of a real-time conversation.

After a new LinkedIn connection is accepted, send a short video or voice message. The goal is not to pitch, but simply to introduce yourself and establish that you are a real person. This humanizing step breaks through the noise and builds rapport for a future sales conversation.