Excelling in assigned work is valuable, but credit can be diffuse. Brendan Burns advises that creating a successful project from your own idea makes attribution for the impact undeniable. This is a high-risk, high-reward strategy that can accelerate career growth, especially at senior levels where creating new scope is the expectation.

To accelerate your career, focus on developing 'agency'. This means moving beyond assigned tasks to proactively solve unspoken, systemic problems. Instead of chasing high-visibility projects, look for the unaddressed issues that keep leaders up at night. Solving these demonstrates true ownership and strategic value.

Don't wait for a promotion or for the perfect role to be created. The most effective path to leadership is to proactively identify and take on critical, unowned tasks within your organization. This demonstrates value and allows you to carve out a new role for yourself based on proven impact.

TikTok's Sofia Hernandez grew her remit from marketing to commercial partnerships by identifying and solving broader business needs. Instead of waiting for a promotion, she built relationships across orgs and demonstrated value, making her scope expansion a natural outcome of her contributions.

Don't wait for a promotion or new job opening to grow. Proactively identify other teams' pain points and offer your expertise to help solve them. This proactive helpfulness builds relationships, demonstrates your value across the organization, and organically opens doors to new skills and responsibilities.

An engineer landed a career-defining project not by chance, but by design. He cultivated a reputation as a subject matter expert and high performer. When an unexpected staffing gap appeared (due to a senior's paternity leave), he was the obvious choice. This illustrates how to increase your "luck surface area" for opportunities.

Alexander Titus's career path has been shaped by prioritizing working on hard things with good people over a fixed, long-term plan. This flexible, people-first approach has led him to unique, "first-of-their-kind" roles across government, VC, and industry that a rigid plan would have missed.

Instead of asking managers for a checklist to get promoted, focus on delivering significant impact. This approach is more effective and viewed more favorably by leadership. Genuine impact is what gets recognized and rewarded, while simply 'checking boxes' can backfire.

When senior leadership typecasts you (e.g., "just a marketing person"), you must actively pursue challenging roles outside your expertise. This demonstrates broader capabilities and forces them to re-evaluate their perception of your potential.