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Excelling in assigned work is valuable, but credit can be diffuse. Brendan Burns advises that creating a successful project from your own idea makes attribution for the impact undeniable. This is a high-risk, high-reward strategy that can accelerate career growth, especially at senior levels where creating new scope is the expectation.
To accelerate your career, focus on developing 'agency'. This means moving beyond assigned tasks to proactively solve unspoken, systemic problems. Instead of chasing high-visibility projects, look for the unaddressed issues that keep leaders up at night. Solving these demonstrates true ownership and strategic value.
Don't blame a manager for a lack of promotion. True career acceleration comes from radical self-accountability. You must proactively step into the role you want *before* you have it and demonstrate your worthiness, rather than waiting for someone to grant you a raise or new title.
Many skilled professionals are overlooked for promotions or new roles not because their work is subpar, but because they fail to articulate a compelling narrative around their accomplishments. How you frame your impact in interviews and promotion documents is as crucial as the impact itself.
Don't wait for a promotion or for the perfect role to be created. The most effective path to leadership is to proactively identify and take on critical, unowned tasks within your organization. This demonstrates value and allows you to carve out a new role for yourself based on proven impact.
The path to senior engineering levels is tied to the scope of your work's influence. Rather than explicitly seeking promotions, focus on projects with natural potential to grow from solving a team's problem to solving an organization's. The promotions will follow the impact.
To get promoted, excel at your 'day job' for credibility, but actively seek out the messy, hard problems others don't want. Raising your hand for these challenges demonstrates leadership, builds confidence, and earns you more responsibility.
TikTok's Sofia Hernandez grew her remit from marketing to commercial partnerships by identifying and solving broader business needs. Instead of waiting for a promotion, she built relationships across orgs and demonstrated value, making her scope expansion a natural outcome of her contributions.
Instead of asking managers for a checklist to get promoted, focus on delivering significant impact. This approach is more effective and viewed more favorably by leadership. Genuine impact is what gets recognized and rewarded, while simply 'checking boxes' can backfire.
Brendan Burns advocates for carving out ~10% of your work time for projects you believe in, without seeking management's permission. This creates space for bottom-up innovation. It's a calculated risk, accepting that some bets will fail, but one big win can produce an outsized return compared to incremental gains on assigned work.
The leap from Senior to Staff Engineer is a major mindset shift. It's not just about solving harder problems, but about autonomously owning the entire lifecycle: identifying the right problems to solve, pitching their value to stakeholders, and then leading the execution end-to-end.